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  • Monday, 29 June 2020 15:24:38

    Thank you Mr Deedes of the Daily Mail for one of the best, most comprehensive – and accurate – articles on men's underwear for many a month.

    We were delighted to see his feature today and read of his own horror at (a) the hideous raggedy undies apparently stylish men will still wear and (b) that a third of adult males still let Mother buy their pants!

    Deadgoodundies.com would, of course, have loved to see a mention of the ease of buying male underwear boxers and briefs online, in particular from DGU, or Thomas Clinch menswear whose survey (and lovely posh loose boxer shorts) inspired Deedes' tale. But we appreciate Mr D also mentions that some chaps, him included, can feel a little intimidated by seeing underpants on a male model.

    We call on DM readers and Henry Deedes' fans and followers to take his advice and revamp their underwear selection. It doesn't have to be all at once. Make a start with a pair of pristine cotton boxers or briefs and wait for the desired effect. Deedes explains how it all works!

    Up the ante in Sloggi


    PICTURED: The Sloggi GO Short 3 Pack at £33.00 is an affordable adventure into boxer briefs. Offered in SEVEN colour combinations, including all white or all black, these men's shorts are ultra comfortable in durable 96% cotton with 4% elastane for a perfect fit. One choice in literally hundreds of men's cotton underwear briefs, boxers and more on Deadgoodundies.com.

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  • Wednesday, 3 June 2020 12:03:34

    It's great fun when you come across a mention of Deadgoodundies.com that still makes you smile…

    In this case our men's underwear mention on Comedy Central isn't about the Glastonbury Festival, but a rather sultry men's t-shirt worn by former Mr Gay World Stuart Hatton Jr.

    Scroll beyond the reasons for avoiding Glastonbury (sadly cancelled this year) to the list of Perfectly Good Things Ruined by Hipsters, and at No 17 see Stuart modelling the Doreanse 2850 Deep V Neck Party T-Shirt (£18.00 in cotton modal, black or white). Our male tee is joined by boxed water, coffee in a glass tube, bread served in a wool cap and a wooden bike…

    Thank you Stuart Hatton for making the Party T-Shirt look so good. Deadgoodundies.com has plenty more men's underwear tops, vests and t-shirts, so if you're looking for a special neckline or fabric, a sexy second skin tank, or just a classic luxury cotton tee, nip to https://www.deadgoodundies.com/t-shirts-vests-tops. There's a huge choice in short sleeve, long sleeve and sleeveless male tops, muscle vests and traditional string and solid vests, colours, even prints, as well as black, white and grey, plus a few surprises… Have you seen our one piece underwear for men?

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  • Wednesday, 27 May 2020 15:14:36

    The 5 Best Boxer Briefs on Deadgoodundies.com have taken some choosing – but our men's underwear experts have selected the top five that are the worthiest best sellers.

    What makes these male designer shorts the best in class is a combination of styling, shape, pouch, fabric, fit and those extra details that make a basic boxer stand out from the rest.

    Once upon a time Joe Bloggs Esquire had to decide between boxers and briefs – a classic woven loose fitting short versus mini tighty whitey underpants. Then along came the male boxer brief, combining the best of both designs. This new shape offers full coverage, down onto the thigh, with the snug feel of a brief – a hybrid that looks modern, stays smooth under clothes, and is a thoroughly safe choice for millions of men.

    As the boxer brief gathered fans, menswear designers realised one way to differentiate their products from others was to make the most of the waistband with signature branding. Today the most visible differentiation continues to be around waist elastics, though sometimes it can be the pouch – be that a traditional low profile frontage or an anatomical pouch that lifts genitals away from the body in a popular and super comfortable ergonomic shape.

    True boxer briefs tend to be plain, simple, cleverly worked to fit like a glove without restriction, and with a level of day-long comfort it's hard to beat. But today's 'boxer' is interpreted in many different ways, sometimes cut high front and back in a cheeky style, or a low rise hipster trunk. Some have an enhancing pouch, and of course these gents' shorts come in many fabrics way beyond familiar stretch cotton or cotton-modal. Think silky, lacy, wet look, sheer, brightly patterned, subtly striped and more. Don't miss the delightfully different feel when wearing bamboo underpants!

    If you're wondering where to buy, Deadgoodundies.com offers one of the biggest selections of men's boxer briefs underwear in one place anywhere in the world, with literally hundreds of choices and constantly updated stock. Ranking Deadgoodundies' top five boxer briefs for 2020 has been tricky, but partner Adam Davies rose to the challenge.

    "One thing to bear in mind when shopping for men's boxer briefs, especially at Deadgoodundies where there is a huge choice, is that different brands call the same or similar shapes by different names – for example trunks, hipsters, shorts, mini pants or maxi briefs. They all have the same deep side and boxy shape," says Adam.

    "To add to the picture, close fitting boxer briefs with longer legs, offering more thigh cover and a sporty look, tend to be called boxer shorts! DGU stocks only a handful of more traditional loose fit boxer shorts, including rare button-front boxers and Sloggi's specially-designed Slim Fit Boxer. None of these use the stiff woven cotton of old, they are all made from jersey cotton stretch fabrics styled to sit very close to the skin."


    HOM HO1 Boxer Brief

    • Best designer men's boxer brief
    • Best stretch cotton boxers


    Featuring the French brand's patented, horizontal, ambidextrous pouch, this classically shaped maxi men's underwear short costs £26.00. That buys you ultra soft, breathable and supportive male boxer briefs in cotton-modal fabric in black, white, grey or navy, plus seasonal colours added twice a year. The sophisticated look of HOM HO1 Boxer Brief gents' trunk underpants is completed with a lined, low profile pouch and a chic two-tone branded waistband.

    Obviously Freeman AnatoFREE 3 Inch Leg Boxer

    • Best non-cotton boxer briefs – made from bamboo
    • Best anatomical pouch undershorts


    Two new men's underwear experiences in one pair of male trunks – an ergonomic pouch and bamboo fabric that keeps a chap so cool and comfortable, he won't want to wear anything else. Obviously's Freeman AnatoFREE 3 Inch Leg Boxer has many talents – antifungal, antibacterial, tagless for a totally smooth fit, moisture wicking, hypoallergenic, eco-friendly material, with no-chafe seams and a pouch that's slightly more snug that other styles in this line… These are red letter underpants (literally, branding on the waistband is signed in red). This pair sells at £14.75 and there are lots more Obviously for Men underwear styles, more 3-inch but also 9-inch leg boxer briefs for men, a maxi trunk, briefs and a tanga, offering more pouch room and one style designed for guys with larger thighs.

    Sloggi Basic Short

    • Best breathable boxer
    • Best cotton boxers multipack


    This men's underwear may be basic but never compromises on quality or comfort. The Sloggi Basic Short boxer brief comes in single (£13.00) and twin packs (£23.00), both in black or white (the single pack also comes in marl grey or navy) with a shallower branded waistband. In 96% cotton these beautifully breathable male shorts have a lined low profile pouch.

    Doreanse 1779 Hipster

    • Best slim fit boxer brief
    • Best low rise male short


    A fresh take on the modern male boxer, this men's underwear brief is a low rise masterpiece in softest cotton modal – in SEVEN glorious colours: black, white, grey, scarlet or claret red, turquoise or ice pink. With their lined pouch and deep waist elastic signed with the brand name, at £11.00 a pair these low slung trunk underpants sell like hot cakes.

    Jockey Sports Microfibre Active Trunk Twinpack

    • Best wicking boxer brief
    • Best athletic fit boxer short


    The best things come two by two – so does this sporty men's underwear short from one of the world's most famous menswear brands. The Jockey Sports Microfibre Active Trunk Twinpack at £22 (there's a longer leg Boxer Trunk 2 Pack at £26.00, or a Brief twinpack at £18.00) comes in 10 colour duos. In fast dry fabric with targeted panels to let the body breathe, this male sports trunk is essential dressing for active males, but also favoured by gents who run hot whatever they're doing.


    If classic men's boxer briefs aren't quite enough to tempt you to Deadgoodundies.com, remember this specialist men's website has been dedicated to the world's best male underwear brands since 2007.

    Literally hundreds of seasonal and NOS (Never Out of Stock) lines fill the DGU shelves, ready to be delivered to over 80 countries worldwide. Orders place by 3pm UK time on weekdays are shipped same day.

    If you're looking for something different, exclusive designs, rarer brands that are hard to find even online, be sure to browse Deadgoodundies.com.

    When it comes to fashion underwear for men, here are five top trends not to miss:

    SEAMLESS - Designed and made in Europe, in Greece, Modus Vivendi Seamless Boxer Briefs (£25.50) use sustainable Oeko-Tex fabric. Very snug, buy up a size. From a collection that offers everything from plain cotton to camo and glittering men's underwear boxer brief shorts.

    SEE THROUGH – Feather light Olaf Benz RED0965 Mini Pants are translucent, silky maxi shorts in sultry dark or brighter colours (£31.00).

    SEXY – The Joe Snyder Shining Boxer 08 is a sleek, single layer trunk brief in the '08' shape that comes in lots of different fabrics, finishes and colours. For a skimpier boxer brief try a Cheek Boxer 13 with a low rise front and high cut rear.

    ENHANCING – In classic and limited edition colours the Ergowear Max Modal Boxer £21.00 (or the longer Midcut style at £24.00) has an ergonomic pouch and flat seams for improved shape and comfort.

    BRIGHT COLOURS – Lovers of luxury underwear for men will want more. The Impetus H44 Genuine Boxer Brief 2 Pack (£32.00) short uses 64% Lyocell, 30% cotton and 6% elastane for a divine feel. Each twinpack contains two different brightly coloured plain male shorts, tagless for a smooth fit, with minimal branding on a two-tone waistband.

    EXCLUSIVE PRINTS – HOM has lined up a lovely array of exclusive prints for 2020, including this one for the HOM Aqua Trunk (£26.00) in 93% breathable cotton, with a lined pouch and a back seam for a superb fit, but no side seams to keep the fit clean and smooth.

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  • Tuesday, 5 May 2020 18:03:04

    Remember Nigel? He who watched over the February floods in Shrewsbury as the waters inched way up his plinth? We have an update – and a new mystery…

    Nigel, really Hercules, an ancient statue that stands beside the River Severn in Deadgoodundies' home town, would make a great men's underwear model.

    Now local history buffs have revealed a wonderful description of our muscular sculpture, highlighting biceps and buttocks like apple dumplings!

    Hercules was moved from beside St Chad's church down by the water to, legend has it, spare the blushes of genteel ladies attending services. We think maybe one of them wrote about Nigel in these adoring terms: "… his muscles are things of a weird and wonderful fascination, more resembling subcutaneous apple dumplings than mere representations of gristle and sinew."

    DGU partners Jane and Adam revisited the statue to take a fresh look, which revealed Hercules is not as they thought wearing a pouch of figleaves with a men's thong back - more a bottomless belt.

    But their trip to see Nigel's dumplings raised another question. If you look closely, there are three balls in Hercules' right hand, surreptitiously behind his back. So far, we have no idea why but hopefully a historian will help?

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  • Tuesday, 28 April 2020 12:34:00

    WFH shorts from Obviously


    Heard of the Men's Underwear Index? It's the theory that sales in men's underwear are a good indicator of changes in the economy, said to have been created in the late 20th century by American banker Alan Greenspan when he was head of the Federal Reserve.

    In theory the MUI could apply now, but Covid-19 has added a whole new dimension when it comes to men's underwear retail, especially online sales at Deadgoodundies.com.

    Pants aren't actually down much at all at DGU, in fact several categories are gaining strength as the lockdown continues. Deadgoodundies partner Adam Davies explains: "Men's underwear sales, boxers and briefs, are supposed to echo the state of the nation's spending but the coronavirus crisis has created a very different market, temporarily for sure but possibly also long term."

    With menswear shops closed and supermarket shopping diverted to essential supplies like food, men who have traditionally purchased in store (personally or via their partner) have to go without or go online.

    "Deadgoodundies' sales of Y-Fronts and men's boxer shorts and trunks, for example, have shot up. Both are always steady sellers, especially in 2 pack and 3 packs, and their faithful fans are now buying online, many for the first time," said Adam.

    "On the other hand, we're seeing a lot of new customers coming to DGU and treating themselves to male thongs and men's sexy underwear. Quite why, we can guess, but as we're always discreet with clients' privacy, we don't ask and never tell."

    The sales picture at DGU has changed gradually since the UK lockdown started, and Adam is pleased it has mostly settled back to 'normal', with days of much higher sales.

    "One thing I have noticed, apart from lots of new customers signing up to Deadgoodundies.com and our newsletter, is the time when men are ordering online. The wee small hours, especially at the weekend, was always a spike but that has been replaced by a 9am flurry."

    "I also think a lot of men are unused to buying their own underpants – and relishing the opportunity once they get into it – while many are not used to buying on the internet. What they find is masses more choice than in stores, and on Deadgoodundies.com there are classic and fashion brands from all over the world, some they know, some totally new to them. And as men can receive totally incognito parcels from DGU, they're often being a bit more adventurous with their selection! Men's string underwear is selling like hot cakes…"

    And while Adam does not have any concern that Deadgoodundies might run out of boxers and briefs for men, or the male swimwear lines it stocks all year, there might be shortages of some favourite styles of bikini, short, jockstrap or body, and maybe some multipacks, in the coming months.

    "We have thousands of pairs of pants in our warehouse and continue to order regularly from our suppliers. So far only one brand cannot deliver at all and others are pushing back delivery dates for some summer and autumn fashion collections. But we stock our brands in a depth and breadth it's hard to find anywhere else in the world, never mind the UK, so there are always alternatives."

    Quite how the economists might analyse the new sales pattern is a question for the future and the bean counters – or should that be underpants counters?

    Meantime, Deadgoodundies continues to ship virtually as normal – with only two significant changes. The weekday deadline for same day shipping of orders is now 11am instead of 4pm, and customers are asked to be patient as deliveries are, understandably, taking longer than usual to arrive.

    PICTURED: Obviously PrimeMan AnatoMAX Boxer Brief 9 inch Leg £19 in six colours - Black, Bondi turquoise, Teal, Nautical deep blue, White, Chilli red. Obviously for Men underwear offers 9-inch and 3-inch leg boxer briefs.

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