There's always a moment of panic when one of DGU's favourite brands announces it's about to discontinue a best seller with a very loyal following
Sloggi have decided there will be no more Sloggi Basic Tanga briefs – but Deadgoodundies' customers don't have to worry, because DGU has bought up the last remaining stock.
"There's enough in our last order to keep Sloggi Basic Tanga fans happy for some time," says website founder Adam Davies. "We will continue, as always, to sell these Sloggi men's briefs in a twinpack containing two black tangas for £17.00. We believe our supplies will last several months, but Deadgoodundies will gradually become the only place left to buy these brilliant gents' underpants."
The Sloggi brand is a cornerstone in the world of men's underwear, especially in online sales with retail specialists like Deadgoodundies.com.
"Some guys will only wear Sloggi men's briefs, and some of them prefer the Sloggi Basic Tanga above all other styles. This is no surprise because the design is wonderful, washable and wearable – and long lasting in 96% cotton and 4% elastane. We have sold the two pack for many years, originally also in white, but that was discontinued a few years ago. So now the black duo is unique," Adam explains.
"So, if you see 'Sloggi Basic Tanga discontinued' anywhere come straight to Deadgoodundies.com because the very last remaining stock will be with us," he adds.
There are of course other Sloggi for Men briefs offered by DGU that might fit the bill for fans of men's mini briefs in stretch cotton. But there are classic alternatives from other brands that Basic Tanga fans might want to test for the sadly inevitable day there are no more… or they fancy an alternative colour micro slip sometime.
Why is Sloggi's Basic Tanga so popular? Full cover and maximum room to manoeuvre – men like the cool, airy feel of a tanga with the super high leg shape. From behind it has the look of a male brief but with a unique shape that's great for suit or sport, gym or rest. The Sloggi Basic Tanga is men's underwear that gents are happy to wear again and again – and again.
HOM's Classic Tanga (£18.00 per pair in white, black, navy or grey) is made from 65% cotton, 22% modal, 13% elastane.
Doreanse has two tanga options, both in 45% cotton, 45% modal, 10% Lycra - the Doreanse 1233 Bikini Brief or the Doreanse 1331 Bikini Brief, each £10.00 a pair in black or white.
Fashion brands like Modus Vivendi, Olaf Benz and Manstore, and anatomical designs from Ergowear and Obviously for Men, also offer the familiar tanga shape – with good pouch and bum cover, and an elastic waistband that also forms the side straps, without any additional fabric – in seasonal collections.
As Adam says: "A tanga can be for sport, leisure or pleasure, in cotton, silky microfibre, plain colours or prints. Our customers like the combination of support and freedom of movement. And this style of brief, especially the Sloggi Basic Tanga, suits everyone, just make sure you buy the right waist size so the fit is snug but doesn't pinch any flesh!"
Need an alternative for when the Sloggi tangas finally run out for good? Or a different colour for special occasions? HOM's Classic Tanga (£18.00) comes in white, black, navy or grey in a wonderfully stretchy cotton modal.
The Sloggi tanga's credentials are perfect – the design comes in an Oeko-Tex fabric with FREEF!T X-MOVE Lycra which is medically tested as well as for harmful substances. The brief comes in sizes XS-XL for waist sizes 30-38 (check the Deadgoodundies size guide before buying). They can be washed at 60C and tumble dried on a low temperature.
DGU customer reviews for the Sloggi Tanga Brief speak for themselves:
"One of my all-time favourites"
"By far the most well fitted brief I wear"
"Picked these up for the gym but they are superb for everyday wear as well"