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  • Friday, 27 November 2020 00:01:45

    Make this Black Friday your Dead Good Undies Day.

    Black Friday 2020 is going to be different in so many ways for men's underwear experts Deadgoodundies.com and all online stores.

    Let DGU make a positive difference for you with new male boxers or briefs, maybe some swim shorts or WFH underpants? This is the go-to website for fashion conscious guys who like to buy their own underwear, from international brands not found on the high street.

    And there's no worry about which stock will be discounted for Black Friday – Deadgoodundies spreads the love by offering a fab 20% off site wide (apart from sale stock) all Black Friday Weekend November 27-30.

    So if you're looking for yourself, a gift for him, even Christmas shopping, there's something for every man on Deadgoodundies, who ship worldwide to over 80 countries. What you buy comes in plain parcels, so your Dead Good Undies' Black Friday shopping is kept under wraps until you want to reveal your finds!

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  • Tuesday, 17 November 2020 11:47:32

    Big news for Doreanse Aire men's underwear fans – not only is there a beautiful new shade of blue called Sax, the size range now goes up to XXL in the brief and trunk.

    One of the original stockists of Doreanse in the UK, Deadgoodundies.com's online male underwear store continues to offer one of the biggest selections from the brand anywhere in the world.

    The Doreanse 1390 Aire String, along with the male bikini and boxer brief short are best sellers with DGU customers who love to buy these fine, feather light designs, often as an accessible alternative to HOM's Plume underwear for men.

    The choice for buying Aire at Deadgoodundies includes Sax Blue as the fifth colour in all three styles, joining black, white, flesh and red. And in the Doreanse 1395 Aire Micro Brief (£10) and Doreanse 1590 Aire Trunk (£13) sizes are now S-XXL, adding double XL for a 39-40 inch waist. The brand's male thong costs just £8.

    Aire's new blue is just one of dozens of fresh styles and colours that have landed at Deadgoodundies.com in the last few days. To see all the new stock, go straight to our New In section.

    Don't miss the DGU Cocksox debut collection, this week's new colours in Olaf Benz and Ergowear FEEL XV and X4D lines, Sukrew's Kendal and Ramsey designs and lots of new Andrew Christian sexy men's underwear.

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  • Thursday, 5 November 2020 14:49:32

    The new lockdown in England started today but Deadgoodundies.com is continuing to work as normal.

    We're taking care of our staff and parcels are being shipped as usual – order by 3pm UK time Monday to Friday and your boxers and briefs will be sent out same day.

    There may be some delays in goods reaching you and if this happens we request your patience. As always, please get in touch if you have any concerns via [email protected].

    If anything changes we'll let you know. Meantime stay safe everyone!

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  • Wednesday, 28 October 2020 16:49:32

    Just heard from Jockey that they're discontinuing the Cabernet-Navy-Silver triple pack in the brand's best selling Classic Cotton Y-Front Briefs multipack. DGU has stocked up with as many of the 3 Packs as possible but size 32 is already gone!

    Here's the rundown: Jockey Classic Cotton Y-Front Briefs 3 Pack men's underwear comes in several colour combinations. All the others are continuing and will remain in stock on DGU, as will single pair packs of Y-Fronts for men.

    ONLY the Cabernet-Navy-Silver trio - the lovely wine, deep blue and soft grey combination - will not return when current supplies run out. DGU has the Cabernet 3 Pack in waist sizes 32-46 at £18.00 a pack, which is a great price for three pairs of 100% cotton underpants for men.

    The other multipack colours still available as usual are 3 x black, 3 x white, Navy-Indigo-Azure and Black-Grey-Graphite. All styles have the familiar Jockey branded waistband and an upside down Y front lined pouch with right hand opening.

    Loyal customers who want Jockey Classic Cotton Y-Front Briefs can still buy single pairs of their favourite midi underpants in waist sizes 32-46 in black, white, grey, navy or azure blue, and for waists 46-60 in white, grey or navy blue. Please note the sizes group are listed separately in DGU's online shop.

    If there are more updates from Jockey, we will keep customers informed, especially if there are changes to the famous brand's iconic Y-Front ranges which have always been a best seller for underwear experts Deadgoodundies.com.

    Meanwhile, gents who want to continue wearing their favourite colours in these traditional Y-Fronts need to shop as soon as possible because supplies are expected to dwindle fast.

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  • Friday, 16 October 2020 11:31:39

    Modus Vivendi – men's underwear and swimwear with a very Greek accent…

    Another of the great designer brands made in Europe and sold on Deadgoodundies.com, Modus Vivendi is about more than underpants, more than fashion, more about the male way of life.

    Hugely popular since its launch on DGU, Modus Vivendi remains a top seller, in particular its famous low cut briefs, men's tanga briefs, low rise boxers, classic mini and micro bikinis and jockstraps. And that's just the male underwear – there are swimwear tangas and low rise micro swimmers too.

    The year is punctuated by brilliant new collections featuring MV's fabulous fabrics, amazing pouches, signature waistbands and that dash of Greece in every pair. In underwear think metallics, faux leather and suede, transparent mesh, camo and animal prints, stripes and velvet as well as luxury stretch cotton and the smoothest seamless cotton. Modus Vivendi designer swimwear for men on DGU focuses on perfect tanning partners – low cut bikini slips and tiny tanga trunks.

    Our hunky male model wears an example of Modus Vivendi's hugely popular low rise briefs and shows us a Modus Vivendi Eggs Tanga Brief (£19.50). This stretch cotton men's underwear slip has a narrower 2.5cm branded waistband. Eggs pants are available in black, white, yellow, aqua, or pale fuchsia pink and every pair comes in a re-usable transparent case like a Christmas bauble.


    The Modus Vivendi brand for men was born in 1989 in Thessaloniki in Greece, created by Christos Bibitsos 'wanting a more tailored approach to men's underwear'. What he offers is a new experience in male underpants and men's swimwear, all designed and made in Greece.

    Inspired by Greek history, people and places, Modus Vivendi has a particular look that really flatters the male form. Softness and comfort are paramount but that doesn't mean they're not adventurous with surface finishes. Following their hugely successful mohair line, Modus Vivendi have added manmade fabrics that mimic leather, suede, denim – even chainmail!

    They are masters with gold and silver metallics, mesh, animal prints, velour, sparkle and shine. But their cotton creations are no less special, providing ample support in underwear a man can really feel he's wearing, plus of course their totally seamless cotton brief and short.

    Christos Bibitsos wanted to design more than a fashion collection, he wanted to inspire a way of life for modern men around the world, to set new standards and produce timeless but contemporary underwear and swimwear for men.

    Elegant or edgy, subtle or sexual, Modus Vivendi just gets better and better each season.


    Check out DGU's YouTube channel for Modus Vivendi underwear for men videos, starting with footage of their famous seamfree boxers and briefs:

    These Modus Vivendi underpants have great credentials:

    • Totally seamless
    • Totally smooth
    • Tagless – care information printed inside
    • Made from Supreme Green Cotton Oeko-Tex certified fabric
    • Cotton produced using non-GMO seeds, 40% less water during cultivation and shorter transport routes within Europe
    • Fabric is sustainable and contamination-free
    • Both styles are available in white, black, bright red or royal blue
    • Fits very snug so buy up at least one size!
    Modus Vivendi Seamless Mini Brief £23.50
    Modus Vivendi Seamless Boxer Brief £25.50

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