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  • Wednesday, 2 October 2019 16:44:03

    Actor and musician Jason Donovan has once again proved he's a good egg - rushing out last night in just his underpants to help put out a fire at a neighbour's home.

    Fortunately JD had an extinguisher handy and he was on the scene in seconds, having spotted flames across the road. Hot on his heels were the London Fire Brigade who put out the blaze.

    Playing down his near-naked heroics, Jason tweeted: "This is a good reason to always wear PJs to bed (in case of emergencies) but much more importantly to have fire extinguishers at hand in the home."

    What he doesn't say is that if you're heading unexpectedly outdoors in your boxer briefs, make sure they're up to public scrutiny because there's always someone around with a camera.

    You know Mother always told you to wear clean pants JUST IN CASE. So in case you're called upon to go outdoors in your undies, DGU suggests being ready with HOM's HO1 Boxer Brief
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  • Wednesday, 2 October 2019 14:11:56

    We just made shopping easier! Buying men's underwear got a whole lot simpler on Deadgoodundies.com this week.

    New sections focus on top product categories, so customers can click straight through to see their favourites.

    There's COTTON underwear for men, SPORTS undies featuring technical and special fabrics, THERMAL male tops and bottoms base layers for winter, MULTIPACK covering 2-pack and 3-pack offers, and MEN'S SEXY UNDERWEAR. So whether you're a classic cotton kind of guy or searching for the naughtiest thong listed on DGU, your search can be so much faster.

    This move sharpens the focus on the huge breadth of choice on Deadgoodundies.com, one of the UK's most successful specialist men's underwear and swimwear retailers. As partner Adam Davies agrees: "This also allows customers who know exactly what they want to see tailored selections without any distractions."

    He goes on to explain what each category type covers:

    COTTON encompasses all products made using 100% pure cotton or 95% or more cotton with elastane for stretch.

    SPORTS underwear designs use intelligent yarns that help with temperature and moisture control, provide support where it's needed and the level of coverage you want. This section will also include fast dry, antibacterial and anti-odour products and the sportiest styling in fashion lines.

    THERMAL or WINTER underwear for men of course includes long johns and male leggings, long sleeve and short sleeved tops, fabrics with special warming properties, and anything cosy for colder months. Great base layers for sport, skiing, working or walking in the great outdoors.

    MULTIPACK does what the name suggests and presents male boxers, briefs and t-shirts that come in twin and triple packs, making shopping easier.

    And of course SEXY is subjective, but DGU has gathered together a selection of designs that are transparent or semi see through, lace, mesh, minimal, with zips or stripper clips, thongs, strings, briefs, bodies and even boxers with an overtly sensual feel or risqué appeal.

    Adam concludes: "Of course DGU still offers ways for customers to search our full selection, which is updated almost daily, by brand, style, size, colour, fabric type and price range, so it's easy to find just what you're looking for. Whatever a man's underwear desire or dilemma we have the right choice or solution."


    HOM's Premium Cotton Comfort Boxer Brief, £26.00 in black or white, is a luxury in 100% mercerised cotton. The best choice for gentlemen who want pure, breathable men's underwear.

    The IMPETUS Sport Boxer 1201G46 at £19.50 in black or red is high performance, fast dry underwear for men who want temperature, moisture, bacteria and odour control. From a selection of styles including mid-thigh and longer shorts as well as maxi underpants.

    SLOGGI's Basic Midi Brief Twin Pack £25.00 in black or white offers a modern classic – a deep sided male slip that men love to wear every day.

    The JOCKEY Merino Long John £50.00 in special fine wool is a luxury base layer for winter. The yarn has been created with a synthetic core to be fast dry and odour free. Also available as an over knee version for gents who don't want male leggings all the way to their ankle.

    A constant best-seller, MANSTORE's M101 Tower String costs £25.00 in black or white all year round, with limited edition seasonal colours added in spring and autumn. This is the go-to brand for male thongs because Manstore has developed different designs that provide specific levels of shaping and lift.

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  • Friday, 26 July 2019 14:42:23

    In the world of men's underwear there is one design that has stood the test of time for nearly 85 years. Y-Fronts have outlasted fashion fads, outsold mimics and outlived critics. Not that there have been many.

    Jockey's Y-Fronts hit the ground running, selling 30,000 pairs of male briefs in 90 days when they were launched in 1935. Today 'Jockey' and 'Y-Front' mean men's underwear to many gents around the world.

    These classic, practical, thoroughly comfortable male underpants have never strayed far from the original incorporating the famous Y – a reference to the front opening design which also provides additional support.

    Generation after generation of gents have worn and loved Y-Fronts ever since, says Deadgoodundies' Adam Davies: "To many men they are 'proper' underpants and many of our customers wouldn't dream of wearing anything else. They're made from breathable pure or stretch cotton, and the Y-Front works on anything from a midi or maxi brief for men to longer leg shapes we now call boxer briefs, all the way to traditional long johns."


    Launched in the depths of a freezing winter in Chicago, Y-Fronts were a new innovation, offering men briefer underwear with more support and 'hold'. These pants were first sold in the UK in Simpsons of Piccadilly in 1938, and in 1948 each member of the British Olympic team was presented with a pair of Y-Fronts. From day one they sold in their thousands and the rest, as they say, is history.

    The classic looks of Y front underwear for men might make this a safe choice in male briefs, boxer briefs and long pants, but over the years Jockey have added colour and updated the elastic waistband. Original white in smooth or finely ribbed cotton has been joined by black, navy blue, even sky blue, and in addition to single packs, there are now multipacks offering identical or varied colours.

    The Jockey brand has also echoed the practicality of their original in annual fashion collections featuring modern takes on the Y in briefs and shorts with a fly. This is a side opening providing the same right-hand access and support.

    Adam has one regret about men's Y fronts for DGU…

    "Years ago Jockey created a brilliant line of Y-Fronts called Retro. They used the familiar design but in bright colours like orange, pink and red with a white waistband and Y trim. Our customers loved vintage inspired retro y fronts and when the range was discontinued we bought as much stock as we could, but sadly they have never been repeated."

    Jockey Y-Fronts remain the underwear of choice for generations of men around the world. The look is epitomised by the pure cotton Jockey Classic 2100 Y-Front Brief which DGU stocks in two options: £7.50 for waists 32-44 in black, white, grey, navy and azure blue or £10.00 for waists 46-60 in black, white or grey. There is also a DGU best selling 3-pack at £18.00, offered in four colour combinations.


    The Y-Front collection includes an unusual option – the three quarter, calf length Jockey Spurt 100% Cotton Y-Front Over Knee Long John at £17.00 for sizes M-XL. In pure cotton, in white, navy, grey marl or steel blue, they are popular for gents who want breathable but warm long pants for working outdoors, winter sports or even under a suit, but don't want fabric right down to their ankles. There is of course also a full length 100% cotton men's long john in the same colours, plus black, at £17.50.


    Today Jockey offer a sporty, longer leg boxer brief for men with the classic opening. There's a brilliant retro ecru ribbed option in the Jockey Classic Cotton Rib Y-Front Midway Brief (£16.50 for sizes S-4XL), or midway male shorts in the Classic 2100 (£11.00) and Spurt (£11.50) ranges. This pure cotton mid-thigh style adds the y front to a very popular shape with more leg cover.

    And for a more modern take on the traditional Y-Fronts look, there's the Jockey Spurt 100% Cotton Y-Front Brief, £9.00 a pair in pure cotton, in black, white, navy, grey marl or steel blue for waist sizes S-XXL. These look a little different because the y front is shallower and the waistband has a fashionable stripe.

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  • Wednesday, 10 July 2019 13:26:27

    Thongs for men. Male string underwear. T-strings, g-strings, cheese wire… whatever you call them, they're for male strippers and swingers, right?

    No single design in men's underwear (if you discount the 'Borat' one piece that surrounds neck and scrotum in a single strip of fine fabric…) attracts so much derision.

    But when summer comes, some men change their minds. All it takes is one thong and willingness to give it a try…

    Deadgoodundies.com has sold hundreds of thousands of thongs since the men's underwear specialists launched their original UK website in 2004.

    "I think even men who wear and love thongs, who appreciate that they can be comfortable and stylish and serve a purpose, might deny wearing string underwear," smiles DGU's pants maestro Adam Davies.

    "Gents may wince at the idea of tiny thong undies but they're also sneakily fascinated. I was doing an interview with a BBC radio station the other day about high street versus online retail, and we rapidly side-tracked into questions about men's thongs and strings."

    From the finest t-string thong to wider-backed men's thongs, transparent to solid, lace to leather look, pure cotton to manmade silk, gents' string underpants are hugely popular, especially at Deadgoodundies.


    And as Adam told the man at the Beeb: "We sell male strings all over the world, everywhere from the hottest countries to the arctic. We know they're worn regularly by men in many walks of life, from sharp-suited businessmen to men in uniform, climbers to clergymen. Yes, we had one regular customer who told me he always wore a thong in summer under his robes because they were uncomfortably hot!"

    Adam stresses that while many guys regard thong underwear as 'unfortunate', with the wrong connotations, strings are simply the smallest option before you go commando.

    "They're about containment. A thong is designed to contain genitals with minimum fabric and just enough support. They allow maximum exposure of the body as well as room for movement and air circulation," he says.

    "String undies for men must fit perfectly and, when they do, feel like wearing nearly nothing. But that wisp of fabric stops any untoward dangling and helps avoid chafing by creating a fine layer and space between testicles and thighs."

    Some sportsmen wear a thong under their exercise shorts to keep as cool as possible, dancers and stage artists live in them, but so might the chap at the water fountain right now…

    "You wouldn't know," grins Adam… "Because if he's bought well and his thong works the right way, you won't be able to tell unless HE tells!"


    Adam explains his answers to the top five most frequently asked questions about buying men's strings and thongs from DGU online:

    Q: Who wears male thongs?
    A: You, or any man who wants minimum fabric and maximum skin.

    Q: How do I know which men's string underwear to choose?
    A: Find a style, material and colour you like on Deadgoodundies but always check the size guide before ordering because different brands fit differently and sometimes come up small, so you may need to order up a size. If in doubt email Adam, he knows all about all DGU thongs!

    Q: What percentage of men wear thongs?
    A: A good double figure percentage of Deadgoodundies customers wear them regularly for sure, but probably only 1%-2% of all men have worn a thong at some time in their life. This is the elusive question because nobody has accurate figures - men, asked outright, won't admit they wear strings and DGU will never reveal who does. Our packages are totally anonymous.

    Q: Are men’s thongs comfortable?
    A: Of course - IF you buy the right shape, right size, right fabric.

    Q: Which are more popular now – male thongs or briefs?
    A: Men's briefs these days, which overtook thongs in popularity overall but there is still strong and consistent demand for new strings for men every season. A chap who wears a thong one day might wear briefs the rest of the week and he'll love them both for different reasons…



    MANSTORE: String underwear isn't restricted to 'bottoms' – thong fans love Manstore's M864 Stripper Body (£58.00) in deepest Night blue. This has a wicked thong back and six quick release clips down the sides.

    HOM: Sometimes the originals are the best – worldwide favourite for decades, HOM's stretch cotton Freddy String is breathable and beautiful. At just £15.00 it comes in classic colours and seasonal shades – including new Bordeaux (pictured) and olive green for autumn 2019.

    BRUNO BANANI: Most famous for exclusive, quirky prints and its Anti Stress collection, Bruno Banani also create sophisticated thong underwear for men, including the new Digital String (£21.00) in turquoise or olive green.

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  • Friday, 14 June 2019 11:51:11

    In the first DGU Spotlight on a famous men's underwear brand, Deadgoodundies takes a closer look at Manstore. Fashion meets fetish in a collection that's never shy about being wicked. Sexy men's underwear comes in all shapes and sizes, finishes and feels, but German brand Manstore goes a step further…

    Manstore is the cheeky brother to Olaf Benz male underwear and swimwear. Both have been stocked at Deadgoodundies.com for many years and DGU is the go-to website for these sensual gents' undies.



    Temptingly transparent: our shapely Manstore M904 Tower String in bright summer pink, blue or green, £25.00. Manstore have a series of favourite string and thong shapes across several ranges so customers can choose by style name, whatever the fabric, knowing the pouch contours will be the same.

    Dare to bare: the Manstore M101 X-Cut Jock in black or white (£25.00) uses an unusual design with a translucent pouch and horizontal straps across the waist and thighs at the back.

    Shine on: Manstore's M813 Rio Micro Brief (£26.00) has a glistening rainbow coloured foil finish.

    Most famous for their strings and thongs, especially the superbly naughty, enhancing Tower String and Stripper String designs, Manstore offers briefs (retro, low rise and more), plus revealing high cut Cheeky Briefs, tanga briefs and very strappy jockstraps. There are hipster Bungee Pants and - the most 'sensible' underpants in the collection - boxer briefs called Micro Pants with a low profile pouch.

    Lace, leather and rubber look, shiny, silky and wonderfully transparent fabrics come with zips, quick release clips and chains where straps might have been.
    This collection also offers drop dead gorgeous male leggings and bodies for men, always adding to the daring appeal of Manstore. All in a palette of sultry black, white and some bright colours, plus a handful of superb multicolour prints.

    (And don't miss the Manstore M101 Kinky Scarf – a total misnomer for one piece men's underwear that brings a whole new sexiness to the Borat look!)




    Wild meggings: the brand's Manstore M855 Bungee Leggings (£62.00) come in transparent leopard print fabric with an enhancing pouch.

    Under control: for men who like their meggings to stay in place, Manstore created M101 Leggings (£38.00) with straps under the foot. Like dance tights, only so much sexier…

    Lascivious lace: lingerie for men never was so daring – a Manstore M853 Pullover Body (£61.00) is a showstopper. Matching Bungee Legging (£49.00) also available in the same hot pink.

    Quick release: for the big reveal nothing beats a glittering Manstore M107 Stripper String (£35.00) with two easily opened clips.

    Adjustable pouch: a Manstore M861 Micro Pouch String (£30.00) has a shimmering finish on turquoise, silver or black. The back is a fixed T-string and the front is fully adjustable for a truly personal fit and presentation.

    Low profile: for men who want Manstore quality but not quite so much daring… The luxuriously silky Manstore M800 Micro Pant (£34.00) comes in plain black, white or scarlet and two prints – zebra or multicolour graphic Zig Zag.

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