Modus Vivendi – men's underwear and swimwear with a very Greek accent…

Another of the great designer brands made in Europe and sold on, Modus Vivendi is about more than underpants, more than fashion, more about the male way of life.

Hugely popular since its launch on DGU, Modus Vivendi remains a top seller, in particular its famous low cut briefs, men's tanga briefs, low rise boxers, classic mini and micro bikinis and jockstraps. And that's just the male underwear – there are swimwear tangas and low rise micro swimmers too.

The year is punctuated by brilliant new collections featuring MV's fabulous fabrics, amazing pouches, signature waistbands and that dash of Greece in every pair. In underwear think metallics, faux leather and suede, transparent mesh, camo and animal prints, stripes and velvet as well as luxury stretch cotton and the smoothest seamless cotton. Modus Vivendi designer swimwear for men on DGU focuses on perfect tanning partners – low cut bikini slips and tiny tanga trunks.

Our hunky male model wears an example of Modus Vivendi's hugely popular low rise briefs and shows us a Modus Vivendi Eggs Tanga Brief (£19.50). This stretch cotton men's underwear slip has a narrower 2.5cm branded waistband. Eggs pants are available in black, white, yellow, aqua, or pale fuchsia pink and every pair comes in a re-usable transparent case like a Christmas bauble.


The Modus Vivendi brand for men was born in 1989 in Thessaloniki in Greece, created by Christos Bibitsos 'wanting a more tailored approach to men's underwear'. What he offers is a new experience in male underpants and men's swimwear, all designed and made in Greece.

Inspired by Greek history, people and places, Modus Vivendi has a particular look that really flatters the male form. Softness and comfort are paramount but that doesn't mean they're not adventurous with surface finishes. Following their hugely successful mohair line, Modus Vivendi have added manmade fabrics that mimic leather, suede, denim – even chainmail!

They are masters with gold and silver metallics, mesh, animal prints, velour, sparkle and shine. But their cotton creations are no less special, providing ample support in underwear a man can really feel he's wearing, plus of course their totally seamless cotton brief and short.

Christos Bibitsos wanted to design more than a fashion collection, he wanted to inspire a way of life for modern men around the world, to set new standards and produce timeless but contemporary underwear and swimwear for men.

Elegant or edgy, subtle or sexual, Modus Vivendi just gets better and better each season.


Check out DGU's YouTube channel for Modus Vivendi underwear for men videos, starting with footage of their famous seamfree boxers and briefs:

These Modus Vivendi underpants have great credentials:

  • Totally seamless
  • Totally smooth
  • Tagless – care information printed inside
  • Made from Supreme Green Cotton Oeko-Tex certified fabric
  • Cotton produced using non-GMO seeds, 40% less water during cultivation and shorter transport routes within Europe
  • Fabric is sustainable and contamination-free
  • Both styles are available in white, black, bright red or royal blue
  • Fits very snug so buy up at least one size!
  • Modus Vivendi Seamless Mini Brief £23.50
  • Modus Vivendi Seamless Boxer Brief £25.50