The Year of the Rat starts on January 25, so there's still time to be ready with bright red men's underwear for the Chinese New Year celebrations.

Scarlet is considered one of the luckiest colours in Chinese culture, preferably embellished with gold at the change of the zodiac year. And of course is ready with a huge choice of red male underpants, from tiny thongs via bikini briefs to boxer briefs and shorts, some enhanced with golden accents, ready to kick off the year the right way.

The selection of gents' underpants in shades of red on DGU is extensive, from fine mesh and silky fabrics to intricate filigree finishes and solid cottons. Whether you want to show off your lucky pants or keep them strictly under wraps for the advent of CNY, Deadgoodundies is ready to ship around the world. Always in plain parcels so your purchases are secret…

And as Adam Davies, underwear supremo at DGU adds: "If you're a man who's never worn bright red undies or know a chap who's never enjoyed such a vivid choice in boxers or briefs, it's really worth a try. The colour is uplifting, the effect on any audience worthwhile, and if you wear them on January 25 and throughout the Year of the Rat (especially if you happen to be a Rat in Chinese astrology) they could bring you luck!"

The Doreanse 1588 Boxer Brief (£13.00) is just one example of men's underwear shorts in stunning scarlet on This maxi trunk has fine mesh body fabric and a lovely lined satin pouch - a luxury for him to celebrate Chinese New Year, especially if he was born at the right time to be entering the Year of the Rat. Good luck gents!