NEW BRAND: Prisma Men's Underwear

Prisma men’s underwear is inspired by a Greek epic and creates a Human Uniform for the modern man. This is the new sub brand from Modus Vivendi who have been supporting men with the best masculine underwear, designed and made in Greece, since 1989.

Prisma, exclusive in the UK to Deadgoodundies, offers men’s bikini and midi briefs, jockstraps and male mini slips in gloriously tactile fabrics. The brand’s organic cottons designs are approved with a trio of eco-friendly certifications and their manmades are utter luxury.
Inspired by an epic poem, Hesiod’s Theogony which tells the story of the origins of the gods of Greek mythology, Prisma adopts a subtle approach with earthy tones, simple shaping, easy wear materials and manufacturing techniques that guarantee comfort and quality.

Prisma values the human touch, drawing on Modus Vivendi’s remarkable track record since the company was founded in Thessaloniki more than 35 years ago. With a great deal done in house, Prisma secured accreditation for its materials and production processes including:

• Oeko-Tex Standard 100 which means raw materials come from certified organic farms using no harmful substances.
• Dyeing, pretreatment and washing are handled in accordance with the Organic Content Standard 2.0.
• Fabrics are knitted according to GOTS - the Global Organic Textile Standard 5.0.

This modern collection uses a new prism to reimagine men’s underwear, drawing on an historic muse but interpreting the story for the 21st century in muted and classic colours, beautiful fabric finishes, perfectly fitted waistbands and a remarkable sensation on skin.
Each year there will be a single collection, released in phases, featuring core, fashion and classic men’s underwear designs, interesting touches such as leopard and zebra animal prints and Prisma’s unusual left hand opening fly pouch – a rare find for gents these days.
Basics are elevated to luxury, neutral colours to subtle sophistication, natural and manmade fabrics to total indulgence. Some organic cotton briefs are totally smooth, minimalist and masculine, others lighter, airy, in finest rib, while the jockstrap with a lined pouch is more substantial, overtly supportive.
Prisma male bikini, mini and midi briefs are flattering, in plain solid colours or the brand’s signature print, offering support without a pouch, instead using a neat base seam on an otherwise smooth front. The classic brief, a midi underpant for gents who like deeper sides, has a quietly satiny elastic with solo branding and a single layer pouch. The jockstrap comes in a wider ribbed organic cotton, the pouch is lined for ample support and nicely curvy contouring.
Watch out too for Prisma’s Blink printed signature designs and ultra soft specials that feel like silk and add interest with leopard spots and zebra stripes.
The first lines released from Prisma men’s underwear are Blink, Core and Erevos, featuring branded elastics with jacquard logos, signature vertical brand ribbons, kitten soft finishes and supersoft fluid jersey. Rest assured attention has been paid to every stitch and detail so your new Prisma undies for men are as legendary as the ancient poet himself.