Deadgoodundies - changing men's underwear, one pair at a time...

Founded in 2007, is a specialist men's underwear and swimwear website dedicated to the best designer fashion brands from around the world. Launched by website and undies expert Adam Davies and fashion journalist Jane Garner, DGU has a reputation not just for having a top notch selection of men's underpants and beachwear - but also swift deliveries, excellent customer service and a willingness to make sure customers get the best choice of briefs, boxers, bodies, slips, strings, thongs or trunks.

Adam is the technical expert, having designed several online retailing sites before the launch of Deadgoodundies. And what he doesn't know about male g-strings, micros, maxis, hipsters, tangas, shorts, jockstraps, long johns -and men's swim boxers and briefs - isn't worth worrying about.

Jane has been involved with the fashion industry for many years. Her roles included writing for the UK's leading intimate apparel trade magazine Underlines about the latest developments in men's underwear. These days she's 'that woman in men's underwear' – and loves it.

The current line-up of brands on Deadgoodundies includes innovative ergonomic and anatomical designs from Sukrew, Ergowear and Obviously for Men, hot South American styles from Clever Moda and Cut4Men, high fashion offerings from the likes of Modus Vivendi, Andrew Christian, Manstore and Olaf Benz, and stunning pouch underwear for men from Joe Snyder and Cocksox. There are of course also stylish staples and fashion updates from Doreanse, Sloggi, HOM, Impetus and Jockey.

Gents looking for classic cotton underpants, sexy male lingerie, sporty shorts or male leggings, thermals or base layers for winter, multipack underwear for men, or anyone in search of a gift for the man who has everything, is the go-to place to shop.

Alongside undies, DGU stocks swimwear all year round, men's t-shirts and tops, long johns and loungewear, and extras when they catch Adam's eye...

Men's swim and beachwear brands stocked by Deadgoodundies include Andrew Christian, Doreanse, Ergowear, HOM, Jockey, Modus Vivendi, Manstore and Olaf Benz. Styles range from tiny swim thongs and pouches to beach boxers and trunks via low rise, bikini, micro, tanga and midi swim briefs.

DGU has sourced the best fashion, luxury and everyday male underwear designs from the best brands across Europe, the UK, South America, Australia and the USA. In some cases DGU is the only UK outlet or website carrying the brand, or certain styles and colours from these top designers. For many collections, DGU's online store offers the most comprehensive choice anywhere in the world.

Buy from and ship worldwide – we deliver to more than 80 countries.