Founded in 2007, is a specialist men's underwear and swimwear website dedicated to the best designer fashion brands from around the world. Launched by website and undies expert Adam Davies and fashion journalist Jane Garner, DGU has gained a reputation not just for having a top notch selection of men's underwear styles - but also swift deliveries, excellent customer service and a willingness to make sure customers get the briefs, boxer briefs, slips, strings, thongs or trunks they want, when they want.

Adam is the technical expert, having designed several online retailing sites before the launch of Deadgoodundies. And what he doesn't know about male g-strings, micros, minis, maxis, shorts, boxers, long johns and men's beachwear isn't really worth worrying about.
Jane has been involved with the fashion industry for more than 25 years. Her roles include writing for the UK's leading intimate apparel trade magazine Underlines about the latest news and developments in men's underwear.

The current line up of brands on Deadgoodundies includes innovative ergonomic designs from Sukrew, Ergowear and Big Boys, hot South American styles from Clever Moda and Mundo Unico, avant garde offerings from the likes of Modus Vivendi, Doreanse, Joe Snyder, Body Art, Manstore and Olaf Benz, stylish staples from Jockey and Boxair, and of course loads from original favourites HOM, Bruno Banani and Sloggi.

Alongside undies, DGU stocks swimwear all year round, men's tops and loungewear, a capsule collection of socks and men's underwear accessories and extra when they catch Adam's eye...

DGU has sourced the best fashion, luxury and everyday designs from the best brands from across Europe, the UK, South America, Canada and the USA. In some cases DGU is the only UK outlet or website carrying the brand, or certain styles and colours from these top designers. For many collections, DGU offers the most comprehensive choice anywhere in the world.