Specialist men's underwear website Deadgoodundies.com is saying farewell to a number of brands this year – and updating its line-up for 2020.

DGU curates the men's best boxers and briefs from around the world, bringing together one of the biggest selections of male designer underwear and swimwear online.

Stock of some departing fashion brands is now very limited and there are Last Ones Left from end of line ranges from other collections. The following will not be restocked on DGU: Bruno Banani, Body Art, Boglietti, British Boxers, Bum Chums, Comfyballs, Cut for Men, Eppure Luca, Gregg Homme and L'Homme Invisible.

As Adam Davies, underpants expert at DGU: "Fans of these brands might be disappointed we are no longer stocking their favourites, but we are always happy to advise customers of a similar replacement when we sell out. I would urge anyone who wants to shop these brands to do so as soon as possible because our warehouse clearance is in full swing."

Deadgoodundies.com has already added two new names to its portfolio, to great success. From Portugal comes luxury men's underwear from Impetus and from California there's sexy Andrew Christian. The inside track is that DGU is also looking for more new names to stock this year.

"We are diversifying our offer with these menswear collections," adds Adam. "Impetus is the go-to brand for men who want superlative quality cotton underpants and cotton modal shorts and slips, plus underwear designed to cope with the demands of travel, long days sitting or walking, or changing temperatures. It comes as no surprise to us at DGU that their super comfortable men's tanga thongs are outstripping all other styles on sales already.

Andrew Christian is daring and celebrates men's bodies with beautifully designed thongs, briefs, boxers and one-piece bodies they call singlets. Think shine, sparkle, sexy, strappy and you've got Andrew Christian men's underwear!"

Customers who want to shop alternatives can take a tip from DGU about which brands to browse and buy instead. For example Bruno Banani, Body Art and Eppure Luca were renowned for exclusive colourful prints, while Boglietti, British Boxers and Cut for Men were trusted to supply great classic cotton underpants for gents who want the best quality. Comfyballs was great for sporty shorts and briefs with extra pouch support, while men who are body conscious in a different way favoured Bum Chums, L'Homme Invisible and Gregg Homme for extravert, transparent, enhancing and lacy looks.

Bruno Banani:  HOM, Olaf Benz
Body Art:  Olaf Benz, Manstore, Joe Snyder
Boglietti:  Sloggi, Impetus, Jockey
Bum Chums:  Ergowear, Modus Vivendi
Comfyballs:  Sports underwear from Sloggi, Jockey, Impetus
Cut For Men:  Pure cottons from Jockey, Sloggi, HOM
Eppura Luca:  Modus Vivendi, Joe Snyder
Gregg Homme:  Manstore, Olaf Benz, Joe Snyder
L'Homme Invisible:  Joe Snyder, Andrew Christian, Manstore


Flying out from DGU – the Impetus Expansive H40 Thong underwear for men (GBP15.00) in soft cotton modal has a tanga waistband that's subtly branded with a capital I. One of three totally smooth tagless male strings from the Portuguese brand.

Deadgoodundies customers love torso exposure! Andrew Christian's MASSIVE Animal Attraction Ring Singlet (GBP£34.00) hits the spot. A strappy male one-piece, this men's underwear body shines with tiger stripes and Greek key symbols, along with five gold rings holding it all together…