When it comes to premium men's underwear, few names stand out like HOM, and even fewer styles have achieved legendary status quite like the HOM HO1. Since its revolutionary debut in 1997, the HO1 has redefined what men can expect in comfort, functionality, and elegant design. Loved by thousands around the world and recognized for its patented horizontal opening, the HO1 range remains a must-have essential in any modern man's underwear drawer.

What Makes HOM HO1 Underwear So Unique?

At the heart of the HO1’s popularity is its exclusive horizontal opening, a patented innovation by HOM (HO1 stands for Horizontal Opening No.1). Designed to offer ultimate convenience, this opening is uniquely comfortable and practical for both left-handed and right-handed men—a thoughtful detail rarely seen in men’s underwear.

This design breakthrough, coupled with French craftsmanship and modern materials, created a product that was hailed upon release as "the most comfortable boxer in the world." Over 25 years later, the HO1 still holds that reputation—and it continues to evolve with style, performance, and men's needs in mind.

The Perfect Blend of Materials for Everyday Comfort

The HO1 Original line features a carefully crafted blend of cotton, modal, and elastane, providing an unmatched soft feel against the skin. Modal, a fabric derived from natural cellulose, is known for its superior breathability and moisture absorption, helping to maintain a healthy balance and prevent uncomfortable sweating.

This material combination also ensures a perfect fit that moulds to the male form, offering excellent support throughout the day. Whether you're working, traveling, or relaxing, HO1 underwear keeps you feeling fresh and confident.

Style Options to Suit Every Man

The HO1 range is available in two timeless silhouettes: boxer briefs (trunks) and classic briefs, ensuring there’s a style to match your personal preference. The core collection is offered in staple colors such as black, white, grey, and navy, ideal for everyday wear and easy pairing with any wardrobe.

Detail of HOM HO1 patented horizontal opening for men’s underwear
Man wearing HOM HO1 underwear showcasing modern fit and comfort
HOM HO1 Mini Brief Men's underwear showing the style and horizontal opening

For those looking to express their style, the seasonal HO1 collections introduce limited-edition patterns and fashionable colours. These allow you to stay on trend while still enjoying the same trusted comfort and functionality of the HO1 design.

Upgraded Features for Modern Men

In 2016, HOM reintroduced the HO1 Original with a series of thoughtful enhancements:

  • A discreet logo for a more refined look
  • An ultra-soft waistband for even greater comfort
  • A modernized horizontal opening with improved functionality
  • An enhanced, eco-conscious material composition for a more natural feel

These upgrades ensure that while the HO1 remains rooted in its classic heritage, it continues to meet the demands of today’s man.

Why Choose HOM HO1?

Men who choose the HOM HO1 underwear range are looking for more than just a basic pair of boxers or briefs—they’re seeking lasting comfort, smart design, and timeless elegance. The HO1 man values both practicality and style, and with HOM, he gets both in every pair.

HOM HO1 brief in classic colours – black, white, grey, and navy
HOM HO1 boxers and briefs in classic colours – black, white, grey, and navy

Whether you’re buying your first pair or adding to a growing collection, HO1 underwear is a product that delivers on every level.

Ready to Experience the HO1 Difference?

Explore our full range of HOM HO1 boxers and briefs HERE. Whether you prefer the classic black or want to try this season’s latest fashion colour, you’ll find your perfect fit in our curated collection.