Ever wondered which men's underwear gets the vote in the UK? The latest study says classic tighty whities come out top – but ONLY if male briefs are pure white.

Several national newspapers have covered the survey by laundry experts Dr Beckmann and it turns out that 6 in 10 women and 4 in 10 men voted for tighty whities.

Deadgoodundies.com, the online store dedicated purely to men's underwear and swimwear, is delighted with the findings, but the website's in-house experts have questions…

What about the other four women? And the other six men? Votes were cast for tighty whities, boxer briefs, boxer shorts, trunks and long johns. What?! No male strings? No thong underwear for men? No men's tanga briefs?

The Dr Beckmann survey was conducted with three male models on hand, one in looser shorts, one in men's boxer briefs and the third in classic tighty whities, in this case gents' midi briefs in cotton. It's definitely worth watching the video (https://www.mirror.co.uk/news/uk-news/britains-favourite-pants-been-revealed-24309536)!

DGU is the home of hundreds of lovely tighty whities. Our choice of men's underwear slips from tiny, narrow sided male micro bikinis via midi briefs to maxi trunks, boxers and shorts is huge – one of the biggest in one place anywhere in the country and around the world.

Deadgoodundies' advice on keeping men's white underwear properly white is simple: wash after just one wear, never wash white underpants with darker colours, dry them on a line in the sunshine if you can, and if your pants start to look a little grey, check out Dr B's laundry helpers.


Headline image: Best quality tighty whities - classic breathable Impetus Cotton Stretch Brief 1171021 men's underwear bikini slips in white or black, £13.50 a pair.

A totally modern take on a tighty whities micro slips for men – the Modus Vivendi Anti-Bacterial Low Cut Brief in 95% cotton, 5% elastane in white, black or skin costs £17.50. This is just one of the Greek brand's antibacterial, anti-odour underwear designs also featuring a G-string, jockstrap, tanga brief, classic brief and a brief (plus a tank top and t-shirt to match) so gents can take their pick from a broad line-up of tighty whities!