This men's underwear article may be 43 years old, written in the days when high fashion briefs for men cost a quid (or less!), but not so much has changed. Looks have come full circle so the designs and prints look rather familiar. So is the male author's mock shock at the daring transparency, bright colours and minimalist cuts of some of the new collections. What we're wondering is where is that male model now?

Mens underwear article from 1973 Article from The Guardian, 24 July 1973 about the changing fashions of men's briefs.

Photograph from The Guardian