A brand born out of women's desire for comfy knickers. Sloggi Men is the not-so-little brother of Sloggi ladies undies launched in 1978. Literally billions of pairs of their men's mini and midi briefs, along with tanga, hipster and boxer cuts - and matching tops - have been sold around the globe. Sloggi Men underwear is comfortable, practical, stylish and stands up to wash after wash.