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  • Friday, 3 April 2020 15:30:08


    Men's underwear is suddenly at risk of becoming very public as more and more employees are working from home. Today Deadgoodundies.com steps in to advise male home workers how to avoid embarrassment, and maybe win fans.

    The pitfalls of home working and video conferencing have already left many workers with red faces, including one woman whose husband appeared behind her during an online chat with colleagues in his undies.

    As Deadgoodundies' Jane Garner smiles: "In the usual privacy of their own home, men are very comfortable spending time in just their underwear. There's also a singularly male phenomenon… the instant response from many guys caught in just their skivvies is to dance or wiggle their way out of sight."

    Men might be tempted, working from home, to dress properly from the waist up and enjoy the freedom of abandoning pants and wearing only boxers or briefs below, even during video calls.

    "Gents, before you go anywhere near any device with a camera, please be sure you are properly dressed, or at least adjusted," Jane insists. "Then there are mirrors – the downfall of so many Instagrammers and sale adverts! Clean, presentable underwear for men was never so important."

    With this in mind, DGU has created its own guide to WORKING FROM HOME IN YOUR UNDERWEAR.


    • There's no need to be too formal but do look business-like for online meetings – think 'Will I ever live it down if they see too much of me?'

    • Do check what your colleagues will see if you stand up or move around

    • If you are comfortable working in just men's underwear be sure it's clean, fits properly and would pass the Hotel Corridor Test – if you locked yourself out of a hotel room in that pair of shorts or briefs would they make fellow guests laugh, scream or faint?


    • Don't just check out the backdrop seen by your camera – the close up matters too

    • Don't forget mirrors which might show you from a whole new angle!

    • Don't assume you're safe only dressing well waist up - that work shirt might feel long enough but the minute you lift your arms it gets shorter

    • Don't become the unexpected extra - if someone else in your household is taking part in a video call, stay BEHIND their screen, not behind them

    The huge numbers of men working from home has created a whole new trend in sales at Deadgoodundies.com.

    "Men are turning to online retail experts like Deadgoodundies for new male underwear. At one end, they're becoming rather braver in their choice of designs and colours because they know DGU ships in plain parcels.

    And new boxer briefs, undershorts or a thong is cheering them up.

    "On the other hand, men can't pick up yet another triple pack of black boxer briefs while they're shopping on a Saturday, so men are browsing the internet and finding us," says Jane.

    "There might also be another explanation. As men are so comfortable hanging about at home undressed, their partners and children might be encouraging some gents to take a fresh look at their underpants and the need for new pairs."

    NOTE ON DELIVERIES 3 April 2020: Apart from a handful of countries and specific areas, shipments from DGU are being shipped and delivered, if a little slower, as usual. Watch the Deadgoodundies.com website and newsletters for regular updates.

    PICTURE: Fans of anatomical pouch underwear for men are devoted to Ergowear's enhancing male boxer briefs like this one. The Ergowear Max Mesh Midcut short (£28.00 in five colour options) has a longer leg and a deep sporty waistband. Offering supreme comfort and support, the fabric is an airy mesh that allows moisture to evaporate. The ergonomic lift effect created by this male boxer's pouch avoids stickiness, but it might be too much for a mixed audience when you're discussing sales figures with colleagues?

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  • Tuesday, 31 March 2020 12:47:05

    No more parcels from your favourite men's underwear shop – for now…

    Our main shipper Royal Mail has announced suspension of its service to New Zealand and Taiwan, so Deadgoodundies.com should not send any more parcels for the time being. We are of course investigating alternatives.

    We will advise as soon as the Royal Mail suspension is lifted - if any DGU customers have RM parcels already en route, we are advised that items will be held and delivered when possible, but with significant delay.

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  • Tuesday, 17 March 2020 11:15:20

    The news is changing day to day and country to country but Deadgoodundies is still working and shipping parcels as normal.

    We ask customers outside the UK to check the situation with local deliveries before ordering. Border closures applied so far are for people - not goods - so parcels are still being transported around the world, though in some areas delivery might be slower than usual.

    In several countries there are different procedures or restrictions on acquiring a signature on delivery, for example in Spain, Australia, Netherlands and Austria. In parts of Italy deliveries have been suspended completely.

    Deadgoodundies takes the health and safety of its staff and customers seriously and we are following official guidelines. If you are concerned about parcels conveying the coronavirus please see the latest public health and Royal Mail advice here: https://www.royalmail.com/coronavirus.

    Stay safe everyone!

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  • Friday, 6 March 2020 09:28:58

    Specialist men's underwear website Deadgoodundies.com is saying farewell to a number of brands this year – and updating its line-up for 2020.

    DGU curates the men's best boxers and briefs from around the world, bringing together one of the biggest selections of male designer underwear and swimwear online.

    Stock of some departing fashion brands is now very limited and there are Last Ones Left from end of line ranges from other collections. The following will not be restocked on DGU: Bruno Banani, Body Art, Boglietti, British Boxers, Bum Chums, Comfyballs, Cut for Men, Eppure Luca, Gregg Homme and L'Homme Invisible.

    As Adam Davies, underpants expert at DGU: "Fans of these brands might be disappointed we are no longer stocking their favourites, but we are always happy to advise customers of a similar replacement when we sell out. I would urge anyone who wants to shop these brands to do so as soon as possible because our warehouse clearance is in full swing."

    Deadgoodundies.com has already added two new names to its portfolio, to great success. From Portugal comes luxury men's underwear from Impetus and from California there's sexy Andrew Christian. The inside track is that DGU is also looking for more new names to stock this year.

    "We are diversifying our offer with these menswear collections," adds Adam. "Impetus is the go-to brand for men who want superlative quality cotton underpants and cotton modal shorts and slips, plus underwear designed to cope with the demands of travel, long days sitting or walking, or changing temperatures. It comes as no surprise to us at DGU that their super comfortable men's tanga thongs are outstripping all other styles on sales already.

    Andrew Christian is daring and celebrates men's bodies with beautifully designed thongs, briefs, boxers and one-piece bodies they call singlets. Think shine, sparkle, sexy, strappy and you've got Andrew Christian men's underwear!"

    Customers who want to shop alternatives can take a tip from DGU about which brands to browse and buy instead. For example Bruno Banani, Body Art and Eppure Luca were renowned for exclusive colourful prints, while Boglietti, British Boxers and Cut for Men were trusted to supply great classic cotton underpants for gents who want the best quality. Comfyballs was great for sporty shorts and briefs with extra pouch support, while men who are body conscious in a different way favoured Bum Chums, L'Homme Invisible and Gregg Homme for extravert, transparent, enhancing and lacy looks.

    Bruno Banani:   HOM, Olaf Benz
    Body Art:   Olaf Benz, Manstore, Joe Snyder
    Boglietti:   Sloggi, Impetus, Jockey
    Bum Chums:   Ergowear, Modus Vivendi
    Comfyballs:   Sports underwear from Sloggi, Jockey, Impetus
    Cut For Men:   Pure cottons from Jockey, Sloggi, HOM
    Eppura Luca:   Modus Vivendi, Joe Snyder
    Gregg Homme:   Manstore, Olaf Benz, Joe Snyder
    L'Homme Invisible:   Joe Snyder, Andrew Christian, Manstore


    Flying out from DGU – the Impetus Expansive H40 Thong underwear for men (GBP15.00) in soft cotton modal has a tanga waistband that's subtly branded with a capital I. One of three totally smooth tagless male strings from the Portuguese brand.

    Deadgoodundies customers love torso exposure! Andrew Christian's MASSIVE Animal Attraction Ring Singlet (GBP£34.00) hits the spot. A strappy male one-piece, this men's underwear body shines with tiger stripes and Greek key symbols, along with five gold rings holding it all together…

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  • Friday, 28 February 2020 08:47:54

    New research just revealed that 21% of French men admitted to changing their underpants only twice a week.

    Possibly worse, the study by IFOP, which translates into English as the Institute for Public Opinion, reveals that only 76% of French men and women shower 'or similar' every day.

    Read the gory details at https://www.thelocal.fr/20200226/revealed-a-fifth-of-french-men-dont-change-their-underwear-every-day.

    IFOP questioned 2005 individuals representing the overall French population for their study which also showed that 29% of respondents didn't wash their hands after using the bathroom.

    Now Deadgoodundies.com says there's no excuse for avoiding fresh men's underwear boxers or briefs daily. There are so many brilliant male underpants collections including France's very own, and very famous, HOM brand.

    "How can Frenchmen not appreciate their own designer underwear for men? HOM gave the world one of it's best selling male thongs, the Freddy, as well as some of the lightest maxi shorts and strings in Plume," says DGU director Adam Davies.

    "HOM was one of the first menswear collections to introduce male lingerie with their 3001 designs, followed today by Temptation boxers and briefs in luxury mesh and lace, sensual silky fabrics and overtly sexy looks. And when it comes to everyday undies for gents, HOM patented the ambidextrous horizontal HO1 pouch which is still an all-time favourite at Deadgoodundies.com."

    As Adam added: "We are here to help the men of France enjoy a fresh pair of underwear every day. We ship to France and 80-plus other countries around the world from the UK. Nous vous souhaitons d'agréables achats – or in English, happy shopping Monsieur!"

    The HOM HO1 Mini Brief sells year round in black, white, grey melange and navy, supplemented each season by a new colour - this spring it's peacock blue. This is an updated version of the French brand's original design, with a modernised waistband, even softer 62% cotton 22% modal 13% elastane fabric, an improved patented opening and body-friendly flatstitched seams.

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