Introducing WOH: Men’s underwear without limits

If you’ve been waiting for a men's underwear brand that truly dares to be different, WOH has arrived — and it's about to take your underwear drawer by storm. Freshly launched in 2025 and now available at Deadgoodundies.com, WOH is the rebellious new label from iconic French brand HOM, blending heritage expertise with provocative, contemporary design.

WOH isn’t just about underwear – it’s about making a statement. Whether you're heading to work, the gym, a night out, or simply enjoying some downtime, WOH invites you to explore every side of your personality with bold designs and unmatched comfort.

A New Era of Men’s Underwear: Designed for Self-Expression

WOH stands for freedom, passion and fearless individuality. Every stitch and silhouette is created to help you embrace who you really are – whether that’s sexy and playful, confident and commanding, or chill and carefree.

This is underwear that’s meant to be seen – and felt. With striking designs, luxurious materials and impeccable fits, WOH helps you live and dress without boundaries. Your style, your rules.

Explore Four Signature WOH Collections

At the heart of WOH’s launch is a debut collection split into four distinct lines, each crafted to reflect a different facet of masculinity and mood.

SEXY FUN – everyday comfort with an edge
Playful and practical, Sexy Fun is perfect for men who want sexy confidence every day. From the boardroom to the gym, this line offers:

  • Thongs, jockstraps, micro briefs, mini briefs, trunks
  • Solid colours: white, black, red, blue
  • A bold rainbow print
  • High-quality fabrics and a flawless fit

This is daily underwear with serious personality – because why not feel good all day, every day?

PERSONAL ALLURE – relaxed elegance, inspired by HOM

PERSONAL ALLURE is an homage to HOM’s rich design history, now reimagined with a sensual twist. Think:

  • Refined beige and black tones
  • Semi-transparent and striped tulle fabric
  • Thongs, briefs, trunks

This line is perfect for moments of self-care, relaxation and understated seduction. Luxurious, but never loud.

NIGHT UNIVERSE – all-out glamour in leatherette

Looking to make a dramatic entrance? Night Universe is pure after dark indulgence.
Featuring:

  • Glossy black leatherette fabric
  • Styles with lace-up cords or bold logo waistbands
  • Unconventional cuts for high-fashion flair

Designed for men who want to stand out and feel empowered, this is partywear underwear done right.

PURE SEDUCTION – sophisticated and unapologetically sexy

With its artistic lace, daring bodysuits, and structured croisé pouch, PURE SEDUCTION pushes boundaries with:

  • Black tulle and lace with metallic gold thread
  • Four signature pieces: thong, brief, boxer-thong, and bodysuit

Elegant, erotic, and bold — this line redefines what luxury men’s underwear can be.

Designed by Visionaries – Crafted by Experts

Though WOH is a brand-new name, it draws from the deep design DNA of HOM, one of Europe’s most respected men’s underwear brands. The collection’s artistic direction by Joan Crisol, a renowned Spanish photographer, adds a fresh, fashion-forward edge.

With WOH, expect the same expert construction and fit HOM is known for — now reimagined through a daring, expressive lens.

WOH at Deadgoodundies – only available in the UK from DGU

Deadgoodundies.com is proud to be one of the first retailers worldwide to offer the complete WOH men’s underwear collection. We’re bringing you exclusive access to the most exciting new brand of 2025 - one that’s already turning heads across Europe.

Whether you’re exploring the party-ready Night Universe, the sexy sophistication of Pure Seduction, or the versatile everyday wear of Sexy Fun, WOH has a style (and a story) that’s just right for you.

Why WOH is the brand to watch in 2025

WOH isn’t just an underwear brand – it’s a movement. It’s about celebrating who you are in every moment, without compromise. With its perfect balance of style, comfort, and edge, WOH speaks to a new generation of men who aren’t afraid to express themselves – through fashion, through identity, through desire.

Ready to make a statement?

Dare to be who you are. Dare to be WOH.
Shop the full WOH men’s underwear collection now at Deadgoodundies.com and be among the first to discover this game-changing brand.