Deadgoodundies' home town has been in the headlines for more than a week because of the devastating floods from the River Severn.

Record rainfall from Storm Ciara, rapidly followed by Storm Dennis, has pushed river levels to a 20-year high that might rise to an all-time record.

And while DGU's warehouse and offices and all their boxers and briefs are well away from the deluge, the beautiful market town of Shrewsbury has been inundated twice in a week.

Which brings us to Nigel – an 18th century statue on a very tall plinth that stands with is back to the water about 20 feet from the usual river's edge in the beautiful Quarry Park in Shrewsbury. Our picture shows how far the river has widened and risen around the sculpture, which is believed to be a copy of a Farnese Hercules by John van Nost the Elder.

The statue is known locally as Nigel, as revealed by a comedian's performance in Shrewsbury. Mark Steel's In Town, Series 6, includes the full explanation about Nigel and a lot more about the lovely place where has its headquarters.

What you can't see fully in the photograph (taken today by DGU's own Adam Davies) is that Nigel is wearing an early example of thong underwear for men. It was long believed that Hercules' leaf was added when he was moved six miles from the grounds of Condover Hall to the park, opposite St Chad's Church. Legend has it the foliage was required to save lady parishioners' blushes, but restoration work some years ago revealed the leaf was original – and there was no equipment carved beneath!

DGU would like to thank customers for their messages asking if we are OK. We are. Many homes and businesses in Shrewsbury are sadly not but the town will get back on its feet. So when the sun shines again why not come and see Nigel for yourself? Shrewsbury, set in a loop of the River Severn, is full of ancient black and white timber buildings, brilliant restaurants, boutique hotels, fascinating passageways and wonderful walks by the water or around the town itself.

The Year of the Rat starts on January 25, so there's still time to be ready with bright red men's underwear for the Chinese New Year celebrations.

Scarlet is considered one of the luckiest colours in Chinese culture, preferably embellished with gold at the change of the zodiac year. And of course is ready with a huge choice of red male underpants, from tiny thongs via bikini briefs to boxer briefs and shorts, some enhanced with golden accents, ready to kick off the year the right way.

The selection of gents' underpants in shades of red on DGU is extensive, from fine mesh and silky fabrics to intricate filigree finishes and solid cottons. Whether you want to show off your lucky pants or keep them strictly under wraps for the advent of CNY, Deadgoodundies is ready to ship around the world. Always in plain parcels so your purchases are secret…

And as Adam Davies, underwear supremo at DGU adds: "If you're a man who's never worn bright red undies or know a chap who's never enjoyed such a vivid choice in boxers or briefs, it's really worth a try. The colour is uplifting, the effect on any audience worthwhile, and if you wear them on January 25 and throughout the Year of the Rat (especially if you happen to be a Rat in Chinese astrology) they could bring you luck!"

The Doreanse 1588 Boxer Brief (£13.00) is just one example of men's underwear shorts in stunning scarlet on This maxi trunk has fine mesh body fabric and a lovely lined satin pouch - a luxury for him to celebrate Chinese New Year, especially if he was born at the right time to be entering the Year of the Rat. Good luck gents!

Men's swimwear is often the poor relation to male underwear, but not at Luxury or affordable, classic or high fashion, minuscule or full body cover, at DGU gents' swimmers are carefully chosen, stocked year-round and ready to buy 24/7.

But which are the best swimwear brands for summer 2019? What male swimming costume style is best for the pool, posing, laps or beach sports? Which colours and prints work best with a tan and when is it safe to get a bit salty with your swimming choices?

Deadgoodundies select swimwear only from brands they know and trust, so customers can too. A handful of international designer men's swimwear collections can satisfy all demands from tiny beach thongs and adjustable pouches for maximum tanning to classic and smartly modern swim shorts and full body swimming costumes for men.

As Adam Davies, DGU founder, explains: "We are unusual because the website sells swimwear all year round, unlike high street stores which have stock only in spring and summer, then it's all gone. We have core male swimshort and brief styles available all year and top that up with seasonal additions from cool swimwear brands like Jockey, HOM, Modus Vivendi, Olaf Benz, Manstore and Bruno Banani.

"We offer men's swimwear that's affordable and classic to total luxury. There are designs with a drawstring and no drawstring, with an enhancing pouch or totally flat across the front. Our criteria is always that DGU's swimwear for men must look good and serve a purpose, for example some of our beach boxer briefs have small hidden or zip pockets handy for a key or money."


Adam recommends considering the end use of men's swimwear before purchasing. Are you going swimming for exercise, to clock up laps in the pool? This requires a fabric that's resistant to chlorine. If maximum tan is your heart's desire – the DGU has lots of inspiration, from strings and thongs to beach slips, male bikinis and micro swimmers. More coverage is always an option too, for holiday sports, walks or beach-to-bar… The choice of swimming trunks, close-fitting swimshorts and looser board shorts caters for all occasions.

And any gent seeking that retro glam look, worthy of an iconic Bond or a Hollywood hunk, can easily find vintage cut boxer briefs, trunks and shorts, or a full all-in-one swim body.

And Adam has some final hints on what to look for: "Looser shorts need an internal brief to keep everything contained, plus a snug waist or drawstring for security. A drawstring can be hidden inside or emerge at the front to add to the overall look created by male swimmers. Watch, too, for special drainage holes in pockets, and consider whether you want sleek styling with no pockets, small or deep pockets and ones with open access, a zip or flap?"


Men often forget that when it comes to buying male swimwear, they have to remember it will be in full view in public. For some guys this makes them play safe in plain, dark colours in timeless classics in sporty shapes. But when the sun comes out it should be time for a bit of fun. Wear something in a shape that feels comfortable, but push the boat out with bright shades, multicolour prints, or a signature look. For 2019 there are plenty of great solid and stripe colours like turquoise, yellow, red, electric blue and bright pink. (Remember white isn't always right to show off a tan – believe it or not navy blue and turquoise do it better)

Patterns this year are inspired by exotic leaves and flowers, parrots and fruit alongside new interpretations of favourites like camouflage, zebra stripes, polka dots and Aztec designs. Bands of colour are narrow in vertical rows, or deep across wider-leg swim shorts.

Fabrics can be matt or shimmer, some positively sparkle in the sunshine. White can be tricky but will stay more opaque with a good lining. DGU always mentions the extent of lining in men's swimwear – centre front, full front or full product lining.

And finally, waistband choice is important, whether that's a minimal no-waistband look or a contemporary matching or contrast deep waistband on swimwear for men, offering a comfy fit but also a really flattering shape.


Which is best for you?

  • side depth
  • pouch or flat front
  • looser or snug fit
  • drawstring or no drawstring
  • waistband depth and look
  • pockets or none
  • fast dry fabric
  • colour – plain or patterned
  • finish – matt or shiny

7 SWIMWEAR SINS (don't commit even one guys!)

  • never buy last minute before a holiday (especially not in the airport)
  • never wear swimmers that are past their best - bobbly, ripped, too small, too baggy, frayed, transparent…
  • don't leave it wet with pool or sea water - always rinse in tap water asap
  • don't sit on rough rocks or walls which spoil the surface of your swimmers
  • don't wear dripping wet beach boxers or briefs more than 10 feet away from the pool or sand – fast dry fabrics are handy if you fancy a quick trip to the bar
  • don't reveal more than you intend with unfortunate transparency, unexpected undressing or inadvertent dangling!
  • don't be shy – have fun with colours and prints on male swimwear

STRIPES: Modus Vivendi's Marine Swim Low Cut Brief (£40.00) comes in classic nautical red or blue stripes – this collection is designed and made in Greece, where they know a thing or three about brilliant beachwear.

PLAIN: Jockey's Classic Beach Swim Trunk (£28.00) in black or navy is a great retro shape and has a secret zipped hip pocket.

PRINT: Always exclusive, always different, Bruno Banani swimwear for 2019 stars the Animal Patch Swim Short (£40.00) - a fresh take on zebra stripes.

Boxers or briefs? This question about the best men's underwear choice has been asked a million times – and a million men probably have a slightly different answer! Deadgoodundies sets out to unravel the difference between boxers and briefs (and boxer briefs), tackle the questions of comfort, support and styles, AND identify the best shapes, fabrics and colours for 2019.

What more could a man ask?

Well, he might question which design is better for slim gents, larger thighs, or guys who need more room in the pouch. He may wonder whether he should choose cotton or silk, modal or microfibre. He will definitely ask about leg length on boxer shorts and tighter trunk style maxi briefs.

Boxer, boxer brief or brief – what’s the difference?

BOXER - traditionally the term 'boxer' was referred to a loose fitting, woven fabric boxer short with plenty of air between body and fabric. Boxer is used more generally now and loose-fits as boxer shorts.

BRIEFS - as the name suggests are tighter and tinier… Also known as slips and male bikinis, briefs range from minuscule micro and mini underpants to midi shapes with more fabric covering the body.

BOXER BRIEFS – a hybrid between baggy boxers and tighty whities once known as maxi undies. Think boxy short, a trunk shape echoing the fit of snug men's swimwear, or the same fit with a slightly longer leg. BUT while originally 'boxer brief' was used for designs with a longer leg, offering more thigh cover, today it tends to refer to any deep sided brief that fits close to the body. Today's stretch fabrics, from cotton to silky microfibre and modal, ensure these undies guarantee masculine support, comfort and a flattering shape.

SHORTS and TRUNKS – for DGU boxer SHORTS are those looser-fitting men's underwear products that hang against the body rather than close up. TRUNKS is another word, borrowed from male swimwear, for short-legged boxer briefs.


BOXERS? For Deadgoodundies' customers, loose or looser fitting boxer shorts have a limited appeal. This category of men's underwear represents the smallest proportion of overall sales online at DGU. But they still have a place as favourites for sleeping, relaxing around the house and for guys who prefer to 'hang free' and want total freedom of movement. The potential drawbacks with boxers are that they can bunch up under other clothes, inadvertently reveal more than you intend, and offer minimal support where it matters.

BRIEFS? Narrow or deep-sided, the right briefs look and feel wonderful, provide admirable support and containment, and work especially well for sport and other energetic activities. Some men worry that briefs will grip and chafe, but the right size and shape will hug and protect.

BOXER BRIEFS? These really can offer the best of both worlds – good coverage and support combined, at whatever level you prefer. Depending on choice of fabric and design features, such as a lined or unlined pouch, shorter or longer leg length, and features such as breathability or a rear seam, boxer briefs can be perfect for under a tailored suit, casual for weekends with jeans, fine and silky or substantial. Some brands even cater for gents who need more room around the thigh or up front!

So… Is it better to wear boxers or briefs – and why wear boxer briefs? Which men's underwear is better for you? Possibly all three, because it's not just boxers vs. briefs!

DGU say a man's reasons for choosing a particular style are very individual. But the result should answer all these questions: (a) is this underwear comfortable? (b) does it fit well so I don't have to keep readjusting? (c) does it provide the right support? (d) will it make me feel good too? And finally - will it end up at the back of my undies drawer, or will I put this boxer or brief straight on again when it's back from the wash?


Q: Which fabric is most comfortable?
A: In all three shapes, brief, boxer brief or boxer, choice of fabric is personal and environmental… Men must choose materials that feel good against their skin and work the way they need. For example staying cool and comfortable, and, above all, fitting well. Many men's underpants have flexibility built in to cater for different body shapes and movement. Others, especially luxury options like silk, sheers or lace, fit like a second skin and must be ordered carefully.

Q: Do technical fabrics really work?
A: Cotton remains king as the standard go-to choice for hot weather (and hot bodies) but many brands also offer designs using high tech yarns that will allow the body to cool by wicking away sweat – or actually change the way they work, warming or cooling to keep your personal environment steadily comfortable!

Q: How important is it to choose the right size and shape?
A: Essential to avoid rolling, chafing, bunching, sweating, squeezing, gripping and squashing in all the wrong places. If boxers and especially boxer briefs and briefs are designed to fit tight, don't be shy about buying up a size. Deadgoodundies has individual size guides for each brand because their sizing can be very different, some use exact waist measurements for each size or a range 'to fit', such as 32-34 waist.

Q: Waistband – deep, narrow or none?
A: Men have strong feelings about the presence and depth of waistbands on their underwear. Many prefer the security of a deep band of elastic and the banner this forms for their favourite brand name. Others like the look and feel of a covered waistband - here the body fabric of the briefs or boxers encases the waist elastic, which tends to be shallower. Some guys avoid waistbands altogether, a choice almost exclusively possible in briefs.


  • DON'T wear boxers or briefs that squeeze your balls – and if you're keen to boost your fertility potential, it pays to keep testicles cooler in looser undies
  • DON'T keep wearing men's underpants when the waistband is frayed, flared or remains folded when they come out of the wash, they’re just past it!
  • DON'T wear exactly the same shape/colour/fabric every day – learn to enjoy different designs for different purposes. Pants for the gym aren't always the right ones for date night as well…


Some men are devoted to one style of male underwear, always in the same colour, often from the same brand. But even a slight shift can open up a whole new world of enjoyment, if they dare…

  • Swap black boxers or briefs for grey or dark navy (they can go in the wash with the original black underwear, no problem).
  • If they MUST be your favourite colour, swap totally plain fabric for a 'self-pattern' like stripes or jacquard which add a bit of flair (and still go in the same wash!).
  • White is hard to beat, so try a different shape, treat yourself to luxury underwear once in a while, and ALWAYS bin anything past its whitest best.
  • Cotton only – hard to give up, but men who like the feel of pure cotton could be tempted by cotton-modal mix fabrics which feel much the same, and better!
  • Do you wear the same again and again out of habit, preference or just laziness – if you've not worn something different for more than two years you could be missing out. Your crown jewels will thank you for the change.


Q: How do you decide what is the best length boxer brief to wear?
A: It's totally personal, depending on the circumference of your thighs and how much material you like, or need, against your skin. Several men's underwear brands produce boxer briefs with different leg lengths, which is a dream come true for guys who have a specific look in mind. Boxer briefs in the maxi/trunk shape fit just onto the top of the leg, while others stretch 3-6-9 inches down the thigh. Much longer cycle length shorts will cover the top half of the thigh, occasionally even closer to the knee. Look out for sportier designs offering more leg cover and cooling fabrics to avoid overheating. DGU's product descriptions point out specific features for each product, especially inside leg length, which is approximate depending on personal fit.


Q: Which pouch is the ideal shape on a boxer brief or a brief?
A: Single layered or lined, shaped to enhance or totally smooth and subtle, again the pouch is an individual preference. But bear in mind that for extra support, two layers are better than one, some ergonomic men's underwear has a clever pouch that allows a gent to dress up, down or either side, and the right seaming can make all the difference. Briefs by their nature contain and control genitals in an easily recognisable way, while boxer briefs can be a simple, supportive shape or have a patented pouch created for maximum comfort. Guys who like more capacity up front, want to make the most of what nature gave them, or even minimise any 'prominence' can find something for them on DGU. There are even designs from the new brand Cut 4 Men that can house a special pad that not only forms the perfect shape but avoids wet spots.

Deadgoodundies has something for everyone…

  • Obviously for Men cater for gents who need more room in the thigh and pouch with the PrimeMan AnatoMAX Trunk (£23.50) - 11 options, including plains and striped Lenzing modal.
  • Cut for Men's luxury cotton underwear including the C4M Brief (£26.00) can house a bespoke pad (£8.00 - sold separately) to guarantee ultimate shape and support.
  • Ergowear's FEEL Modal Brief (£19.00) is popular because the fabric is superb, but also because the ergonomic design creates a 'nest' that lifts genitals.

2020 UPDATE:

The bad news - every single Sloggi Basic Tanga brief is gone from Deadgoodundies.
The good news - that low rise fit, the snug feel and comfort of cotton male tanga underwear is still easily available at DGU!

nother go-to brand for tanga fans is Modus Vivendi which has perfected the shape in many forms and finishes, including silk, camouflage, mohair and good old cotton. This Greek fashion menswear brand is constantly updating its collection, so there are regular updates. Check out the Modus Vivendi Eggs Tanga Brief (£19.50) which is 93% cotton in glorious classic and spring pastel colours, or treat yourself to luxury gents' underpants with a Modus Vivendi Silk Tanga Brief (£43.00) - this one is 47% silk in black, grey or a sophisticated off white. Another gift for any man who lives in tangas, there's also the Olaf Benz Pearl 1858 Rio Tanga (£26.00) in fine filigree fabric.

HINT from the men's underwear experts at - don't just search for the word tanga on the website because some brands use different terminology for the same shape. Try "low rise" or just check out briefs with a deep waistband?

There's always a moment of panic when one of DGU's favourite brands announces it's about to discontinue a best seller with a very loyal following

Sloggi have decided there will be no more Sloggi Basic Tanga briefs – but Deadgoodundies' customers don't have to worry, because DGU has bought up the last remaining stock.

"There's enough in our last order to keep Sloggi Basic Tanga fans happy for some time," says website founder Adam Davies. "We will continue, as always, to sell these Sloggi men's briefs in a twinpack containing two black tangas for £17.00. We believe our supplies will last several months, but Deadgoodundies will gradually become the only place left to buy these brilliant gents' underpants."

The Sloggi brand is a cornerstone in the world of men's underwear, especially in online sales with retail specialists like

"Some guys will only wear Sloggi men's briefs, and some of them prefer the Sloggi Basic Tanga above all other styles. This is no surprise because the design is wonderful, washable and wearable – and long lasting in 96% cotton and 4% elastane. We have sold the two pack for many years, originally also in white, but that was discontinued a few years ago. So now the black duo is unique," Adam explains.

"So, if you see 'Sloggi Basic Tanga discontinued' anywhere come straight to because the very last remaining stock will be with us," he adds.
There are of course other Sloggi for Men briefs offered by DGU that might fit the bill for fans of men's mini briefs in stretch cotton. But there are classic alternatives from other brands that Basic Tanga fans might want to test for the sadly inevitable day there are no more… or they fancy an alternative colour micro slip sometime.

sloggi basic tanga black rearsloggi basic tanga black front

Why is Sloggi's Basic Tanga so popular? Full cover and maximum room to manoeuvre – men like the cool, airy feel of a tanga with the super high leg shape. From behind it has the look of a male brief but with a unique shape that's great for suit or sport, gym or rest. The Sloggi Basic Tanga is men's underwear that gents are happy to wear again and again – and again.

HOM's Classic Tanga (£18.00 per pair in white, black, navy or grey) is made from 65% cotton, 22% modal, 13% elastane.

Doreanse has two tanga options, both in 45% cotton, 45% modal, 10% Lycra - the Doreanse 1233 Bikini Brief or the Doreanse 1331 Bikini Brief, each £10.00 a pair in black or white.

Fashion brands like Modus Vivendi, Olaf Benz and Manstore, and anatomical designs from Ergowear and Obviously for Men, also offer the familiar tanga shape – with good pouch and bum cover, and an elastic waistband that also forms the side straps, without any additional fabric – in seasonal collections.

As Adam says: "A tanga can be for sport, leisure or pleasure, in cotton, silky microfibre, plain colours or prints. Our customers like the combination of support and freedom of movement. And this style of brief, especially the Sloggi Basic Tanga, suits everyone, just make sure you buy the right waist size so the fit is snug but doesn't pinch any flesh!"

hom classic tanga brief alternative

Need an alternative for when the Sloggi tangas finally run out for good? Or a different colour for special occasions? HOM's Classic Tanga (£18.00) comes in white, black, navy or grey in a wonderfully stretchy cotton modal.

The Sloggi tanga's credentials are perfect – the design comes in an Oeko-Tex fabric with FREEF!T X-MOVE Lycra which is medically tested as well as for harmful substances. The brief comes in sizes XS-XL for waist sizes 30-38 (check the Deadgoodundies size guide before buying). They can be washed at 60C and tumble dried on a low temperature.

DGU customer reviews for the Sloggi Tanga Brief speak for themselves:

"Amazingly comfortable"

"One of my all-time favourites"

"By far the most well fitted brief I wear"

"Picked these up for the gym but they are superb for everyday wear as well"