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Bum Chums

The fabulous Bum-chums men's underwear brand was born in 2009 and later expanded into stunning Fruity swimwear for men. Undies shapes take in briefs, hipsters, jocks, thongs and trunks, swimwear purely bikini brief cuts, each one carefully crafted with an added dollop of pizzazz. Wickedly handsome, this outstanding collection works bold colours, sparkling metallics and sexy see through mesh.

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