The fabulous Bum-chums men's underwear brand was born in 2009 and later expanded into stunning Fruity swimwear for men. Our selection of Bum Chums underwear varies from briefs and hipsters, to jocks, thongs and trunks. The range also offers swimwear purely bikini brief cuts, each one carefully crafted with an added dollop of pizzazz. Wickedly handsome, this outstanding collection works bold colours, sparkling metallics and sexy see through mesh. Find the perfect pair for you today. Alternatively, explore our men's underwear brands today.