It takes a confident man, in this case Jonathan Heaf, Features Director with British GQ, to rev...
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Dead Good Undies
- Bum Chums
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sale
Bum Chums Classic Hipster
Was £ 13.33
Now £ 5.83
Approx $ 7.62
Colours available...
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sale
Bum Chums Acid Oasis Hipster (XS/30")
Was £ 8.33
Now £ 4.17
Approx $ 5.45
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sale
Bum Chums Fruity Thong
Was £ 12.50
Now £ 6.25
Approx $ 8.17
Colours available...
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sale
Bum Chums Fruity Hipster
Was £ 13.33
Now £ 5.83
Approx $ 7.62
Colours available...
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sale
Bum Chums Xmas Wrap Hipster
Was £ 14.99
Now £ 6.67
Approx $ 8.72
Colours available...
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sale
Bum Chums Classic Cotton Brief
Was £ 13.33
Now £ 6.67
Approx $ 8.72
Colours available...
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sale
Bum Chums IN2Cooler Brief (XS/30")
Was £ 14.99
Now £ 7.50
Approx $ 9.80
Colours available...
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sale
Bum Chums Fruity Swim Brief
Was £ 16.66
Now £ 8.33
Approx $ 10.89
Colours available...
Brands...
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TAKE A LEAF FROM HEAF
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GET THE GREEK LOVE ISLAND LOOK
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SHORTS – YES, THEY'RE A THING
Read MoreEveryone from the Wall Street Journal to GQ is analysing the fashion world's 'sudden' interest in...
