Specialist men's underwear website Deadgoodundies.com is saying farewell to a number of brands this year – and updating its line-up for 2020.

DGU curates the men's best boxers and briefs from around the world, bringing together one of the biggest selections of male designer underwear and swimwear online.

Stock of some departing fashion brands is now very limited and there are Last Ones Left from end of line ranges from other collections. The following will not be restocked on DGU: Bruno Banani, Body Art, Boglietti, British Boxers, Bum Chums, Comfyballs, Cut for Men, Eppure Luca, Gregg Homme and L'Homme Invisible.

As Adam Davies, underpants expert at DGU: "Fans of these brands might be disappointed we are no longer stocking their favourites, but we are always happy to advise customers of a similar replacement when we sell out. I would urge anyone who wants to shop these brands to do so as soon as possible because our warehouse clearance is in full swing."

Deadgoodundies.com has already added two new names to its portfolio, to great success. From Portugal comes luxury men's underwear from Impetus and from California there's sexy Andrew Christian. The inside track is that DGU is also looking for more new names to stock this year.


"We are diversifying our offer with these menswear collections," adds Adam. "Impetus is the go-to brand for men who want superlative quality cotton underpants and cotton modal shorts and slips, plus underwear designed to cope with the demands of travel, long days sitting or walking, or changing temperatures. It comes as no surprise to us at DGU that their super comfortable men's tanga thongs are outstripping all other styles on sales already.

Andrew Christian is daring and celebrates men's bodies with beautifully designed thongs, briefs, boxers and one-piece bodies they call singlets. Think shine, sparkle, sexy, strappy and you've got Andrew Christian men's underwear!"

Customers who want to shop alternatives can take a tip from DGU about which brands to browse and buy instead. For example Bruno Banani, Body Art and Eppure Luca were renowned for exclusive colourful prints, while Boglietti, British Boxers and Cut for Men were trusted to supply great classic cotton underpants for gents who want the best quality. Comfyballs was great for sporty shorts and briefs with extra pouch support, while men who are body conscious in a different way favoured Bum Chums, L'Homme Invisible and Gregg Homme for extravert, transparent, enhancing and lacy looks.

MISS THIS?  TRY THIS:  
Bruno Banani:  HOM, Olaf Benz
Body Art:  Olaf Benz, Manstore, Joe Snyder
Boglietti:  Sloggi, Impetus, Jockey
Bum Chums:  Ergowear, Modus Vivendi
Comfyballs:  Sports underwear from Sloggi, Jockey, Impetus
Cut For Men:  Pure cottons from Jockey, Sloggi, HOM
Eppura Luca:  Modus Vivendi, Joe Snyder
Gregg Homme:  Manstore, Olaf Benz, Joe Snyder
L'Homme Invisible:  Joe Snyder, Andrew Christian, Manstore

 
PRODUCTS SHOWN:

Flying out from DGU – the Impetus Expansive H40 Thong underwear for men (GBP15.00) in soft cotton modal has a tanga waistband that's subtly branded with a capital I. One of three totally smooth tagless male strings from the Portuguese brand.

Deadgoodundies customers love torso exposure! Andrew Christian's MASSIVE Animal Attraction Ring Singlet (GBP£34.00) hits the spot. A strappy male one-piece, this men's underwear body shines with tiger stripes and Greek key symbols, along with five gold rings holding it all together…

Specialist men’s underwear website Deadgoodundies.com is saying farewell to a number of brands this year – and updating its line-up for 2020. DGU curates the men’s best boxers and briefs from around the world, bringing together one of the biggest selections of male designer underwear and swimwear online. Stock of some departing fashion brands is […]

Deadgoodundies' home town has been in the headlines for more than a week because of the devastating floods from the River Severn.

Record rainfall from Storm Ciara, rapidly followed by Storm Dennis, has pushed river levels to a 20-year high that might rise to an all-time record.

And while DGU's warehouse and offices and all their boxers and briefs are well away from the deluge, the beautiful market town of Shrewsbury has been inundated twice in a week.

Which brings us to Nigel – an 18th century statue on a very tall plinth that stands with is back to the water about 20 feet from the usual river's edge in the beautiful Quarry Park in Shrewsbury. Our picture shows how far the river has widened and risen around the sculpture, which is believed to be a copy of a Farnese Hercules by John van Nost the Elder.

The statue is known locally as Nigel, as revealed by a comedian's performance in Shrewsbury. Mark Steel's In Town, Series 6, includes the full explanation about Nigel and a lot more about the lovely place where www.deadgoodundies.com has its headquarters.

What you can't see fully in the photograph (taken today by DGU's own Adam Davies) is that Nigel is wearing an early example of thong underwear for men. It was long believed that Hercules' leaf was added when he was moved six miles from the grounds of Condover Hall to the park, opposite St Chad's Church. Legend has it the foliage was required to save lady parishioners' blushes, but restoration work some years ago revealed the leaf was original – and there was no equipment carved beneath!

DGU would like to thank customers for their messages asking if we are OK. We are. Many homes and businesses in Shrewsbury are sadly not but the town will get back on its feet. So when the sun shines again why not come and see Nigel for yourself? Shrewsbury, set in a loop of the River Severn, is full of ancient black and white timber buildings, brilliant restaurants, boutique hotels, fascinating passageways and wonderful walks by the water or around the town itself.

Deadgoodundies’ home town has been in the headlines for more than a week because of the devastating floods from the River Severn. Record rainfall from Storm Ciara, rapidly followed by Storm Dennis, has pushed river levels to a 20-year high that might rise to an all-time record. And while DGU’s warehouse and offices and all […]

There isn't often a full-scale clearance sale on Deadgoodundies.com – but the latest starts today!

The great thing about the discounts on men's underwear and swimwear on DGU is that all the male boxers and briefs, shorts, trunks, strings and thongs are guaranteed original stock. So there are real deals on end of line, discontinued and Last Ones Left underpants, t-shirts, tops, bodies, long johns and swimmers.

Better still, sale shoppers can hunt by brand, size, colour or fabric and Deadgoodundies promise the choice will be huge – at discounts of more than 50% and some as much as 80% off!

This male underwear sale has already started and early bird shoppers will get the biggest choice. But more stock will be added as the days go by, so it's well worth revisiting Deadgoodundies.com frequently to see what's new and on offer in clearance.

And alongside past season stock at brilliant reduced prices, there's lots of new underwear for men and the best 2020 male swimwear coming online daily at DGU. New collections, fresh designs and shapes, lots of new colours and looks are lining up on the specialist website – ready for shipping around the world.

And whether gents are choosing classic jocks or wicked thongs, basic men's t-shirts and vests or wild transparent outfits, the secret of a man's sale shopping are kept under wraps with plain parcels. And as Deadgoodundies.com delivers worldwide to more than 80 countries, this sale has special international appeal…

There isn’t often a full-scale clearance sale on Deadgoodundies.com – but the latest starts today! The great thing about the discounts on men’s underwear and swimwear on DGU is that all the male boxers and briefs, shorts, trunks, strings and thongs are guaranteed original stock. So there are real deals on end of line, discontinued […]

The Year of the Rat starts on January 25, so there's still time to be ready with bright red men's underwear for the Chinese New Year celebrations.

Scarlet is considered one of the luckiest colours in Chinese culture, preferably embellished with gold at the change of the zodiac year. And of course Deadgoodundies.com is ready with a huge choice of red male underpants, from tiny thongs via bikini briefs to boxer briefs and shorts, some enhanced with golden accents, ready to kick off the year the right way.

The selection of gents' underpants in shades of red on DGU is extensive, from fine mesh and silky fabrics to intricate filigree finishes and solid cottons. Whether you want to show off your lucky pants or keep them strictly under wraps for the advent of CNY, Deadgoodundies is ready to ship around the world. Always in plain parcels so your purchases are secret…

And as Adam Davies, underwear supremo at DGU adds: "If you're a man who's never worn bright red undies or know a chap who's never enjoyed such a vivid choice in boxers or briefs, it's really worth a try. The colour is uplifting, the effect on any audience worthwhile, and if you wear them on January 25 and throughout the Year of the Rat (especially if you happen to be a Rat in Chinese astrology) they could bring you luck!"

The Doreanse 1588 Boxer Brief (£13.00) is just one example of men's underwear shorts in stunning scarlet on Deadgoodundies.com. This maxi trunk has fine mesh body fabric and a lovely lined satin pouch - a luxury for him to celebrate Chinese New Year, especially if he was born at the right time to be entering the Year of the Rat. Good luck gents!

The Year of the Rat starts on January 25, so there’s still time to be ready with bright red men’s underwear for the Chinese New Year celebrations. Scarlet is considered one of the luckiest colours in Chinese culture, preferably embellished with gold at the change of the zodiac year. And of course Deadgoodundies.com is ready […]

Every man needs long underwear in his wardrobe – so he's ready for anything at work or play. DGU has the answer to keeping warm AND looking cool.
Think of them as base layers or long johns and long-sleeved t-shirts, these warming men's underwear designs can be useful for everyone from sportsmen to desk-bound office staff.

"The days when long pants were just totally unfashionable Grandpa grundies are gone," smiles DGU founder Adam Davies. "True, there are technical base layer long johns for serious outdoor activities, but also finer pure cotton ankle length styles that trap, rather than generate, warmth when you need it."

Deadgoodundies.com stocks men's thermal and long underwear all year round so customers can always keep cosy.

THERMAL VS BASE LAYER

The current line-up includes specialist compression long johns from Impetus to shorter 'johns' that stop mid-calf to avoid layering with socks at the ankle. Base layer, thermal and pure cotton male tops encompass classic round neck, long sleeve and long body t-shirts in cotton, luxury merino wool or with a dash of silk.

And ask Adam says: "The website also supplies one-piece men's underwear bodies that combine a top and bottom together, including customers' favourite, the sleeveless Doreanse 5002 Boxer Body Suit, £28.00 in black or white cotton-modal fabric with a deep V neckline and poppers all the way down the front for easy dressing and escape.

"The more coverage a man needs, the more care he should take in selecting the shape, size and fabric of his second skin underwear. Some thermal fabrics will wick away moisture, dry fast, prevent odours and even help regulate temperature. Even then, many gents prefer pure cotton, or its 'update' mixing cotton with modal for an even finer, silkier feel."

What then IS the difference between a base layer and thermal underwear for men? The simplest explanation is that a base layer is a second skin that stops you getting cold, while thermal long underwear tends to be looser, trapping warmth to keep you cosy.

SMARTWOOL: The Jockey Merino Long Sleeve Shirt (£60.00) in Smartwool jersey is quick dry, anti-odour and beautifully warm. The clever bit is that the yarn has a polyamide core to help keep its shape and talent – also used in the Jockey Merino Overknee (£40.00), Short Sleeve T-Shirt (£50.00) and a Long John (£50.00). DGU also stocks 100% pure merino luxury base layers for men – the Jockey International Collection long sleeve top and long john at £85.00 each.

PURE COTTON: There are various choices in pure cotton long underwear for men at DGU including classic Jockey Y-Front Long Johns (£17.50) or in a thermal mix fabric at £23.00. In the bizarrely-named Spurt line, there's the Jockey 100% Cotton Long Sleeve Undershirt, white only £17.00, and mid-calf Jockey Spurt 100% Cotton Y-Front Over Knee at £17.00, handy if you want a different colour, coming in grey, navy, steel blue or white.

BASE LAYER: Definitely more proactive when it comes to body temperature, the Doreanse 2960 Thermal Long Sleeve Shirt costs just £20.00. This one has a fleecy feel inside and comes in black or white. Alternatively, Jockey's Modern Thermal Long Sleeve Shirt in a cotton-polyester mix is priced at £23.00.

COMPRESSION: If you want everything in one pair of long johns, stop at the Impetus Renergize Long John. With these £31.00 will buy you compression, thermal, fast dry, temperature regulating, odour controlling, antibacterial, ankle length pants that do far more than keep a gent warm. They also help prevent blood clots and work if you're standing still or sitting on a long journey as well as running around or whizzing down a ski slope.

FASHION: More perhaps for home bodies and a trek to the high street rather than Annapurna… Modus Vivendi's Wolf Meggings (£61.00) are high fashion long underwear for men. These athleisure skins have a low rise waistline and snazzy shimmering velour down each side. The Wolf range also includes a long leg short, boxer brief, brief and jockstrap. Long johns to lounge, sleep or party in we think.

RED: HOM's Silk 44 Inners Long Sleeve men's t-shirt top is a great thermal layer with very long arms! There's a few white left, but also red - a snip at £34.50 which is half price! With 14% silk the fine fabric is a great base layer and this scarlet male tee is definitely stunning.

FIND THE RIGHT MEN'S THERMAL UNDERWEAR FOR YOU

  • wear long johns to bed – they're more fun than traditional jimjams
  • when it's just chilly wear long underwear with jeans (denim gets cold and wet really easily) and show off in a short sleeve T-shirt
  • try calf-length men's underwear with a smart suit – only you will know
  • keep your lower back warm with an all-in-one male body – no more builder's bum, untucked t-shirts or nasty draughts!
  • always have male long pants and long-sleeved tees to hand – for bonfire night, sport, coming home from the gym, work, walking, flying, skiing, site meetings, that Boxing Day trip to the beach… really any time your nuts might shrink!
  • if you’re moving between indoor and outdoor environments watch out for technical fabrics in men's thermal underwear like the latest specialist undies from Impetus – designed for thermoregulation so you're never too cold and won't overheat either.

Every man needs long underwear in his wardrobe – so he’s ready for anything at work or play. DGU has the answer to keeping warm AND looking cool.Think of them as base layers or long johns and long-sleeved t-shirts, these warming men’s underwear designs can be useful for everyone from sportsmen to desk-bound office staff. […]