Too hot? Choose the best men's underwear for sweaty days…

It's so hot here we have a weather warning – the first ever for this corner of the UK! Avoid stickiness, stuckiness, squishiness, sweatiness and smelliness in the right underpants. Here are a few DGU tips on how to keep your cool when the sun sizzles.

CHOOSE THE RIGHT FABRIC

Cotton might seem the obvious choice but mesh and other perforated materials, ultra fine fabrics that breathe, and minimal shapes likes male thongs and jockstraps, can be more comfortable.

Better still, trust designers who have created cooling, wicking, technical underwear for men that performs well when the going gets hot.

Impetus from Portugal is famous for tailoring its men's briefs and boxers to work for specific uses. Their Innovation Brief incorporates Outlast microcapsules originally developed by NASA to help astronauts in extreme temperatures in space. Impetus Sport shorts and midi briefs use clever aerated materials to help your boys stay cool, and their Travel Premium brief and boxer are cooler than linen.

DEFINITELY NOT NAKED

Tempted to go commando? Maybe not… The next best thing is a minuscule men's underwear string, or you could test the 'lift and separate' principle of ergonomic and anatomical pouch underwear designs that keep everything coolly contained?

Need some pointers? Check out Ergowear, Joe Snyder, Sukrew and Cocksox for anatomical designs, Impetus, Jockey and Sloggi for sporty underpants, or go lightweight in HOM Plume or Doreanse Aire.

PICTURED: Let the breeze circulate in an Ergowear MAX Modal Bikini Brief (£19.00) with a 4cm tanga waistband. Enhancing pouch underwear for men that comes in seven great colours and feels like a dream.


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Too hot? Choose the best men’s underwear for sweaty days… It’s so hot here we have a weather warning – the first ever for this corner of the UK! Avoid stickiness, stuckiness, squishiness, sweatiness and smelliness in the right underpants. Here are a few DGU tips on how to keep your cool when the sun […]

When it comes to men's thong underwear, the first question is always: "Do men wear thongs?"

The answer is a firm YES from Deadgoodundies.com who have sold tens of thousands of thongs from their online store dedicated to 'changing men's underwear, one pair at a time'.

For many years male string briefs were the website's runaway best sellers, then micro and mini bikinis overtook men's g-strings for a few years. Now the two styles of underwear are battling for the top spot, according to DGU founder Adam Davies.

"When it comes to men's thong underwear trends, Deadgoodundies can prove string slips for men are always in fashion," he says.

"We launched DGU in 2007 and we were among the first to focus on the explosive popularity of men's strings and thongs. These days they are harder to find as brands have fewer in their ranges, but we make sure DGU always has plenty of choice for g-string addicts and first time users alike."

As Adam said, the first question about male string underwear is always whether men really do wear such skimpy underpants….

DGU's expert runs through the top five male thong queries:

  1. Do men really wear thong underwear?
    YES!
  2. Are men's thongs comfortable?
    The answer is yes a thong brief can be so comfortable you'll forget you're wearing it - IF you buy the right size and fit.
  3. Why do men wear thongs?
    Adam's answer is… all sorts of reasons! They enjoy the feel and freedom of minimal fabric, it's the next best thing go going commando (only better because it's less sticky or revealing), and a male g-string is definitely cool, in every sense of the word. Men's sexy thongs are designed to be just that and have their own appeal, in sheer, lace, mesh and silky fabrics, perhaps an enhancing pouch or a strappy design. And many gents who take part in sport or tone their physique with, say, yoga appreciate the containment without restriction of a men's thong.
  4. What percentage of guys wear thongs?
    The answer might surprise you – more than you think! Men can be a bit reluctant to try a male string brief, but once they have a reason, they seldom look back – IF they get the all-essential fit right. Once converted, men's thong underwear trends go way beyond fashion, they become a basic brief, worn for weekends, sport, to look sexy or as subtle as possible. A male thong is a chameleon in the underwear world that can show off or hide, and lovers of g-strings often wear men's swim strings as well."
  5. Will men's thong underwear stay in fashion?
    Yes – because today string slips for men are just another choice, perfect for the right occasion, the right use, the right temperature. Whether men wear them as male lingerie or for purely practical reasons, usually because it's too hot for anything else (including wearing nothing), once worn, a thong is often the best, coolest, most comfortable, invisible option that no other underpants, not even a micro brief, can match.

So, men's thong underwear may provide the tiniest option from DGU, but they will continue to take an impressive share of sales.

DGU TIPS

Thong or string? In Deadgoodundies descriptions reference to a string back mean a fine g-string style, while thongs tend to have a wider back. We do try to include actual measurements.

Take a view! Remember when buying men's thong underwear that the back view is as important as the front!

Sexy thongs? Handle and wash with care to keep them looking their best – many sexier styles use ultra fine, luxury fabrics that inspire the term 'male lingerie'.

Size matters! You might be skimping on fabric, but don't underestimate the size you buy. Check each brand's sizing information if you're not sure and it often pays to go up a size for ultimate comfort.

Best of both worlds? Enjoy the trend for combination styles, such a men's boxer brief with a thong and porthole back, or a male thong jock?

MEN'S UNDERWEAR BRANDS OFFERING THONGS and STRINGS ON DGU

PICTURED

Go full out in enhancing Cut4Men Classic Thong men's pouch underwear – four sizes, seven glorious colours or prints, including metallics.

Enjoy the sensation of an anatomical pouch in a Sukrew Bubble Thong – six colour options, two with contrast waistbands. This style has the brand's narrower 2cm elastic, other Sukrew briefs and strings for men have waistbands up to 5cm deep.

When it comes to men’s thong underwear, the first question is always: “Do men wear thongs?” The answer is a firm YES from Deadgoodundies.com who have sold tens of thousands of thongs from their online store dedicated to ‘changing men’s underwear, one pair at a time’. For many years male string briefs were the website’s […]

COCKSOX PINK FLORIDA CONTOUR SPORTS BRIEF
Delicious pouch underwear for men from Cocksox. Our cover shot is the CX76N Florida Contour Pouch Sports Brief in Miami Pink, also seen here in Clearwater Green. Other colours offered in the chic male micro are rich Palm Beach Blue, Florida Keys palm tree print and Cape Canaveral stripes. This smooth, tagless men's underwear bikini slip is breathable and features the brand's most demure pouch that holds the boys a little closer…

Men's pouch underwear is not so easy to find on the high street, so the internet is the place to discover the perfect pouch for you.

Choosing which male underwear to buy is a very personal decision – even more so the style of pouch on your boxers, briefs or string.

From ultra low profile contours to bulge maximising pouch underwear, the Deadgoodundies.com store caters for every possible level of support and shaping. Dedicated exclusively to selling men's designer underwear brands curated from all over the world, DGU understand the difference the right pouch option can make to a gent's masculinity…

Men's pouch briefs in particular have taken off for Deadgoodundies in the past few years. Founder Adam Davies explains: "Enhancing, anatomical, ergonomic… The market's focus on support and enhancement for male genitals has created a wide choice with pouches for every body type - for the well-endowed, chaps who prefer underpants to hug them close, or to hang in a natural anatomical position, to give lift up front or minimise masculine contours. There are roomier pouches for those who like a relaxed fit, no-pouch boxers and briefs, and full-on bulge pouches that keep no secrets!"

Each of the brands stocked by Deadgoodundies.com has been chosen for its design prowess – several specifically for their talents with enhancing pouch design.

On the anatomical and ergonomic front there are Ergowear, Obviously for Men and Sukrew, each with its own distinct style. Enhancing underwear for men (those with the 'nose') revels in the prowess of Joe Snyder, Cocksox, Andrew Christian, Cut 4 Men and Manstore. Other brands provide one or several favourite shapes, often a neatly rounded nest pouch that is supremely flattering and comfortable – such as Modus Vivendi, Clever Moda and HOM (which also offers the patented horizontal opening HO1 pouches).

And some brands, such as Olaf Benz and Doreanse, straddle the pouch underwear spectrum with understated low profile pouches all the way to anatomical enhancers, while classic brands like Sloggi, Impetus and Jockey offer classic, breathable men's underpants with various understated pouch boxer brief options.

QUESTIONS

Q: Why does men's underwear have a pouch?

A: Men's underwear traditionally has a pouch for purely practical reasons – avoiding stickiness, keeping genitals comfortable and contained, and helping gents keep everything in place without constant readjustment. In fashion terms an underwear pouch can also minimise or boost a man's profile.

Q: Why are some pouches lined and others unlined?

A: Men's underpants with pouches on Deadgoodundies.com are split evenly between single layer and double layered designs. Unlined pouches are most common on male briefs, giving a lighter look and feel, along with additional breathability. Lined pouches offer additional support, coverage and control – and they're handily drier after a pee thanks to the extra layer of fabric.

Q: What is an HO1 pouch on HOM men's briefs and boxers?

A: French brand HOM created the HO1 horizontal, ambidextrous pouch opening and patented the design in 1997, updating it in 2016. The name is two letters and a number - H… O… 1 rather than H-zero-1. We can't be sure, but the story goes that the name for the drawing stuck – for Horizontal Opening Number 1.

Q: What is the point of a pouch on men's underwear boxers and briefs?

A: To help men stay cool, comfortable, contained and more…

  • avoid sweaty stickiness by lifting genitals away from thighs
  • more room or support depending on styling
  • lined or unlined - single or double layer fabric for maximum breathability or support
  • directional dressing - right, left, up, down… out!
  • anatomical shapes are superbly comfortable
  • they create sexy men's underwear with super enhancing pouches
  • closer fitting pouches create a cocoon for genitals - important for sportsmen
  • breathability without visibility - airy pouches that are still opaque
  • transparent pouches - for showing off (and maximum air conditioning)
  • perky prowess - designs that make the MOST of your masculinity
  • seamed or seamless - seaming can create a good 'nose' or rounded shape
  • men's underwear with a short seam at the base of the pouch is designed for support with least enhancement
  • narrower pouches on men's boxer briefs ensure an understated profile for, say, under a suit or summer pants
  • adjustable pouches on male string underwear and men's pouch thongs - the ultimate personalised fit and effect
  • remember or forget it - some pouches are designed to feel so natural you forget them, others substantial enough to remind and reassure you they're there

DEADGOODUNDIES MEN'S POUCH UNDERWEAR POUCH GUIDE

DGU's inside track on which brand to choose for which style of pouch underwear.

ANDREW CHRISTIAN

Three main pouch options

  • Almost Naked designed to be so natural you'll forget you’re wearing undies Sports low key pouches
  • MASSIVE – guess why?

CLEVER MODA

Clever Moda's signature men's underwear pouch shape creates a good nest for genitals, nicely rounded but not too prominent.

COCKSOX

Offers three pouch choices with different capacity

  • Original mega enhancing, larger pouch
  • Snug fairly enhancing and looks like a regular undies' pouch
  • Contour this one holds you close and provides good support without crushing

Plus the Cocksox Slingshot pouch is just that!

CUT4MEN

The latest Cut4Men styles live up to the name with truly enhancing fashion underwear for men.

Original C4M cotton briefs, boxer trunks and cycle length biker shorts have a cosy lined pouch with an understate silhouette.

DOREANSE

Pick a pouch…

This is a very broad collection with an equally diverse pouch selection from anatomical Adonis boxers to boosting 1377 Bulge Briefs, via the minimally shaped Aire briefs, trunk and thong, all super light, and taller narrow pouches to supportive sporty shapes.

ERGOWEAR

ERGOWEAR MAX XV BIKINI
Just one masterpiece from the experts in ergonomic underwear for men – the enhancing Ergowear MAX XV Bikini comes in nine colours, supersoft breathable material and a great male tanga brief cut that works for every occasion, including sport.

All the ergonomic men's underwear brand's ranges have pouches that create a 'nose' – apart from FEEL.

  • FEEL's pouch is adaptable – wear it your way
  • FEEL XV – this and the original FEEL pouch create a more rounded shape
  • X3D has been succeeded by X4D – both very low cut
  • MAX Modal with the lovely breathable pouch
  • MAX XV with an extra stretchy pouch
  • SLK's pouch feels deeper than the rest of the range

All Ergowear briefs, thongs, tangas, boxers and longer-leg midcut shorts are designed to work with male anatomy – pick the pouch shape and enhancement to suit your body. All Ergowear pouches are unlined.

HOM

The French brand offers a range of pouches designed for specific purposes.

  • HO1 horizontal pouches on everyday underpants are comfortable and handy because they're totally ambidextrous
  • HOM Comfort designs don't have a pouch as such, but a base seem to keep everything in order
  • Temptation's sensual looks emphasise the pouch area more with design focus than added inches

IMPETUS

Another luxury European brand focused on masculine comfort, Impetus underwear for men has three pouch profiles on briefs, trunks, boxers, longer leg boxers and male tanga thongs.

Their string brief styles have the most shaping at the front, while everyday boxers and trunks have a narrower, low key pouch.

  • Impetus Sport underwear has extra supportive, breathable pouches to help keep you cool under pressure
  • Impetus Seamless briefs have a neat pouch shape, if not an actual pouch, created by clever knitting of the cotton rich fabric

JOCKEY

Most famous for the Jockey Y-Front, the American brand offers classic pouch underwear in its cotton and modal styles.

Jockey International fashion men's underwear in seasonal colours and prints adds a topstitched seam around a lined pouch creating a simple shape.

The Jockey Y-Front pouch is available on DGU not only on men's briefs and trunks, but also long john, midway and over knee styles.

JOE SNYDER

The Joe Snyder brand has always been about enhancing your manhood.

  • BULGE styles do exactly what the name suggests
  • FRAME designs enhance and highlight
  • CHEEK BOXERS have a lower profile pouch shape
  • SK01 and SK02 offer an extra small fit but still enhanced up front

OBVIOUSLY FOR MEN

OBVIOUSLY FOR MEN PRIMEMAN ANATOMAX HIPSTER BRIEF
There are more than a dozen colour choices in Obviously For Men underwear's low rise bikini slip. Their Obviously PrimeMan AnatoMAX Hipster Brief has the roomier ergonomic pouch option and comes in luxury Lenzing micromodal which is eco-friendly and supremely gentle on the body.

Obviously for Men underwear creates a natural downward position that's cooler and comfier.

Better still, they only use naturally sourced materials - micromodal (PrimeMan) and bamboo rayon (FreeMan and EveryMan) - to make their briefs, thongs, jocks, boxer briefs and trunks. Each pair of Obviously For Men underpants has four way stretch to create a great fit including the pouch, and all fabrics are antibacterial and antifungal.

Pouch-wise there are two choices – AnatoMAX which is the larger, roomier option, and AnatoFREE with a slightly snugger fit.

MANSTORE

Manstore men's underwear is never shy – so go for it with pouches that range from shapely to super enhancing, some smooth, most seamed, occasionally zipped!

Once you know the name of the shape you prefer, Manstore delivers season after season. For example with beautifully contoured pouches on Tower Strings, distinctive Cheeky Briefs and their pear-shaped pouch, to Micro Pant boxer briefs with the lowest profile pouch in the range.

MODUS VIVENDI

Modus Vivendi men's underwear offers enhancement through shape and design, creating focus on a masculine pouch.

The majority of their male tanga briefs and low rise slips are lined to create a great nest – also because the Greek brand is famous for using unusual fabrics

that look and feel better with a pouch lining.

OLAF BENZ

Olaf Benz men's underwear encompasses several pouch profiles.

The most low key are on their Mini Pants and Boxer Pants, while more natural supportive shaping is essential on Sports Briefs.

The mostly shapely choices are mini string, thong, jock and Rio and Brazil briefs.

The names, shapes and proportions of each pouch in the Olaf Benz line remains consistent season to season, so you know what to expect when you buy.

SLOGGI

Gents who like a very understated front will like Sloggi for Men underwear pouches. Still guaranteeing good support and a neat silhouette, their Basics mini, midi and maxi briefs and shorts have a traditional look pouch, while Sloggi Go mini briefs, hipster boxer briefs and shorts have an all but flat front.

Their sports underwear for men – mOve and Flex – has a breathable pouch, while smart Sophistication, Simplicity and Sloggi 24/7 undies keep everything low key and comfy.

SUKREW

SUKREW CHELSEA BRIEF
Take a closer look and you'll see this pouch underwear for men uses a unique design to encase and enhance your manhood. Sukrew's sensual briefs and male thongs ensure a natural, ultra comfortable, downward position – and always an impressive look! Pictured is the Sukrew Chelsea Yellow Cotton Brief, one of many great colours in a collection whose strings and bikini slips are updated frequently throughout the year.

Sukrew underwear for men is anatomical, sensual and super comfortable with a unique pouch design. Creating a natural downward position, these sensual men's briefs and thongs use directional design to avoid stickiness – and sticky-outie-ness!

Look for Sukrew's famous original Classic pouch and the more compact Apex pouch designs.

Men’s pouch underwear is not so easy to find on the high street, so the internet is the place to discover the perfect pouch for you.

Ever wondered which men's underwear gets the vote in the UK? The latest study says classic tighty whities come out top – but ONLY if male briefs are pure white.

Several national newspapers have covered the survey by laundry experts Dr Beckmann and it turns out that 6 in 10 women and 4 in 10 men voted for tighty whities.

Deadgoodundies.com, the online store dedicated purely to men's underwear and swimwear, is delighted with the findings, but the website's in-house experts have questions…

What about the other four women? And the other six men? Votes were cast for tighty whities, boxer briefs, boxer shorts, trunks and long johns. What?! No male strings? No thong underwear for men? No men's tanga briefs?

The Dr Beckmann survey was conducted with three male models on hand, one in looser shorts, one in men's boxer briefs and the third in classic tighty whities, in this case gents' midi briefs in cotton. It's definitely worth watching the video (https://www.mirror.co.uk/news/uk-news/britains-favourite-pants-been-revealed-24309536)!

DGU is the home of hundreds of lovely tighty whities. Our choice of men's underwear slips from tiny, narrow sided male micro bikinis via midi briefs to maxi trunks, boxers and shorts is huge – one of the biggest in one place anywhere in the country and around the world.

Deadgoodundies' advice on keeping men's white underwear properly white is simple: wash after just one wear, never wash white underpants with darker colours, dry them on a line in the sunshine if you can, and if your pants start to look a little grey, check out Dr B's laundry helpers.

PICTURES:

Headline image: Best quality tighty whities - classic breathable Impetus Cotton Stretch Brief 1171021 men's underwear bikini slips in white or black, £13.50 a pair.

A totally modern take on a tighty whities micro slips for men – the Modus Vivendi Anti-Bacterial Low Cut Brief in 95% cotton, 5% elastane in white, black or skin costs £17.50. This is just one of the Greek brand's antibacterial, anti-odour underwear designs also featuring a G-string, jockstrap, tanga brief, classic brief and a brief (plus a tank top and t-shirt to match) so gents can take their pick from a broad line-up of tighty whities!

Ever wondered which men’s underwear gets the vote in the UK? The latest study says classic tighty whities come out top – but ONLY if male briefs are pure white. Several national newspapers have covered the survey by laundry experts Dr Beckmann and it turns out that 6 in 10 women and 4 in 10 […]

Male lingerie has hit the headlines – today Deadgoodundies goes behind the veil to reveal the truth about men's sexy briefs.

Men's underwear experts at DGU are following this week's discussion on whether lingerie for men is a genuine fashion trend, or more a fetish. Deadgoodundies' expert Jane Garner, who worked with the women's lingerie industry for decades before devoting all her time to the Deadgoodundies.com men's underwear and swimwear online store, has a fresh theory on why lace, sheer and overtly sexy men's briefs, boxers, bodies and more continue to raise eyebrows.

Male lingerie - fashion or fetish?

Jane says: "All lingerie is about the fabric, the sense of indulgence, the extra embellishments, but more about the way this underwear feels on your skin and how it makes someone feel when they wear it.

"Is male lingerie fashion or fetish? Well, both and neither. Lacy underwear for men has been around, and selling well, for years so it's nothing new. Maybe in the past men had to borrow from the ladies, but now many international designer collections offer men's underwear in sensual see through fabrics, styled to enhance and accentuate the masculine form. So, just as women appreciate that 'underwear' is for every day and lingerie is for special occasions (or just feeling special for ANY occasion), men have their own ranges.

"What is surprising is that there can be a sense of disapproval or suggestions of double standards about men wearing, say, lacy briefs or thong underwear, let alone a photograph of a man wearing these styles to promote them. Men have been wearing silk boxer shorts for ever – why is lace or mesh any different?

It's just bad language?

Jane says: "There are so few useful - and accurate - collective nouns for men's underwear and there certainly isn't one that works better than 'male lingerie' for sexy briefs and boxers. The term lingerie sounds more glamorous, more exciting than boring old 'underwear' but it's just the French word for undergarments. Saying lingerie implies so much more flare, more suggestion, and more than a hint of the boudoir…"

Which brands are best for male lingerie?

Deadgoodundies.com has several brands that offer transparent lace and mesh, sexily shaped pouch underwear for men, and wider interpretations of sensual briefs including faux leather, soft chainmail, revealing cuts like fashion jockstraps, porthole and peekaboo designs. All-in-one male bodies also straddle the divide, either in strictly sensible cotton t-shirt/boxer underwear combinations or see through second skin one pieces or strappy singlets.

Among DGU's top sellers for sexy briefs in the male lingerie category are Andrew Christian, Joe Snyder, Manstore, Cut 4 Men, HOM, Modus Vivendi, and Doreanse. Each line has its own take on the concept from wicked fun (Andrew Christian), grades of enhancement (Joe Snyder, Cut 4 Men) to quiet sophistication (HOM Temptation), true lingerie accents (Manstore) and interesting interpretations of that sheer/sexy appeal (Modus Vivendi).

Who wears male lingerie briefs?

Jane smiles: "You'd be surprised. Our lips are sealed."

Read more about the male lingerie debate in the latest TheIndustry.Fashion article and national newspapers in the UK.

PICTURE:

You'll never know who's wearing male lingerie, unless he lets you see.

Pictured are Modus Vivendi's Floral Lace Classic Brief and Tanga Brief and which, along with their Floral Lace Low Cut Brief come in black or ivory.

Male lingerie has hit the headlines – today Deadgoodundies goes behind the veil to reveal the truth about men’s sexy briefs. Men’s underwear experts at DGU are following this week’s discussion on whether lingerie for men is a genuine fashion trend, or more a fetish. Deadgoodundies’ expert Jane Garner, who worked with the women’s lingerie […]