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  • Thursday, 27 February 2020 11:06:15

    Iconic international men's underwear brand Andrew Christian joined the Deadgoodundies.com line-up in 2019 – and proved an instant hit.

    With its distinctive looks and innovative fabrics the designer fashion collection caters for gents who want special occasion undies including briefs, boxers, thongs, jocks and what they call singlets, which are in fact sexy male bodies.

    Instantly recognisable and constantly updated, this male undies line offers something that's definitely different, using specialist dye treatments, innovative materials, many worthy of luxury lingerie, and patented moisture wicking fabrics.

    DGU has chosen a special selection for their online sales and the choice has expanded along with demand from Deadgoodundies' customers. So whether a man's favourite is Almost Naked, Bubble Butt, MASSIVE , bamboo, mesh, shiny, transparent or just utterly glamorous, there's a treat in store. The range constantly features delightful lace, shimmering and print effects - animal, stripes, stained glass window, rainbow, sparkle and more. There's plenty of see through underwear and sheer materials too.

    And for gents who love designer Andrew Christian's creations but like to stay below the radar, there's always the beautifully breathable bamboo Andrew Christian Almost Naked Premium Brief that is plain but far from basic.

    Deadgoodundies' Adam Davies comments on the immediate success of the brand: "Andrew Christian's designs are sexy and exciting. Their enhancing pouches, bare bum briefs, slips, strings and jockstraps, strappy one piece looks and all that glitter and shine are awesome. They're out there, ready to play and party.

    "This male underwear is also superbly comfortable, from waistband to pouch and all points between and around. They provide brilliant shaping and support, feel super sensual and look awesome."

    Andrew Christian is just one of a wide range of curated international brands on offer at Deadgoodundies.com, which has specialised in men's underwear and male swimwear sales online since 2007. Customers can buy with confidence from trusted experts who ship to more than 80 countries worldwide. Always in plain parcels.

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  • Tuesday, 25 February 2020 16:34:40

    Deadgoodundies' home town has been in the headlines for more than a week because of the devastating floods from the River Severn.

    Record rainfall from Storm Ciara, rapidly followed by Storm Dennis, has pushed river levels to a 20-year high that might rise to an all-time record.

    And while DGU's warehouse and offices and all their boxers and briefs are well away from the deluge, the beautiful market town of Shrewsbury has been inundated twice in a week.

    Which brings us to Nigel – an 18th century statue on a very tall plinth that stands with is back to the water about 20 feet from the usual river's edge in the beautiful Quarry Park in Shrewsbury. Our picture shows how far the river has widened and risen around the sculpture, which is believed to be a copy of a Farnese Hercules by John van Nost the Elder.

    The statue is known locally as Nigel, as revealed by a comedian's performance in Shrewsbury. Mark Steel's In Town, Series 6, includes the full explanation about Nigel and a lot more about the lovely place where www.deadgoodundies.com has its headquarters.

    What you can't see fully in the photograph (taken today by DGU's own Adam Davies) is that Nigel is wearing an early example of thong underwear for men. It was long believed that Hercules' leaf was added when he was moved six miles from the grounds of Condover Hall to the park, opposite St Chad's Church. Legend has it the foliage was required to save lady parishioners' blushes, but restoration work some years ago revealed the leaf was original – and there was no equipment carved beneath!

    DGU would like to thank customers for their messages asking if we are OK. We are. Many homes and businesses in Shrewsbury are sadly not but the town will get back on its feet. So when the sun shines again why not come and see Nigel for yourself? Shrewsbury, set in a loop of the River Severn, is full of ancient black and white timber buildings, brilliant restaurants, boutique hotels, fascinating passageways and wonderful walks by the water or around the town itself.

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  • Tuesday, 11 February 2020 12:33:44

    Usually we talk pants, but today DGU is talking Brexit…

    Partner Jane Garner made the headlines after attending a Department for International Trade event advising businesses about planning for Brexit.

    The seminar was useful, but also reassuring for Deadgoodundies.com which has exported to more than 80 countries around the world since 2007.

    "It was a bit tricky second guessing everything we needed to do to be ready ahead of Brexit, which of course isn't happening overnight. As we already import and export outside the EU, we're set up well to deal with shipping and any new systems and tariffs," said Jane. "It was great to have the DIT experts come to Shrewsbury and to meet so many other business people – many of them facing much more complex changes and challenges."

    Jane found DIT's Brexit checklist very useful, reassuring her that DGU was well prepared already and highlighting some additional planning that should be lined up for 2020.

    "Here I was in the midst of dozens of exporters and importers from massive companies involved in the likes of engineering and transportation. I was 'That Woman in Men's Underwear' selling boxers and briefs online, which is why I took along the underpants key ring. It really broke the ice, got people talking about what we do at DGU, and kept everyone smiling. Many were surprised, and delighted, to hear that there's an international men's underwear and swimwear retailer in Shropshire, serving gentlemen all over the world."

    And she adds: "Thank you Jockey for providing the cute little Y-front brief key ring – when you're talking pants, it helps to have a sample with you that makes people chuckle rather than blush!"

    Find the full article in the Shropshire Star.

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  • Friday, 31 January 2020 10:47:41

    There isn't often a full-scale clearance sale on Deadgoodundies.com – but the latest starts today!

    The great thing about the discounts on men's underwear and swimwear on DGU is that all the male boxers and briefs, shorts, trunks, strings and thongs are guaranteed original stock. So there are real deals on end of line, discontinued and Last Ones Left underpants, t-shirts, tops, bodies, long johns and swimmers.

    Better still, sale shoppers can hunt by brand, size, colour or fabric and Deadgoodundies promise the choice will be huge – at discounts of more than 50% and some as much as 80% off!

    This male underwear sale has already started and early bird shoppers will get the biggest choice. But more stock will be added as the days go by, so it's well worth revisiting Deadgoodundies.com frequently to see what's new and on offer in clearance.

    And alongside past season stock at brilliant reduced prices, there's lots of new underwear for men and the best 2020 male swimwear coming online daily at DGU. New collections, fresh designs and shapes, lots of new colours and looks are lining up on the specialist website – ready for shipping around the world.

    And whether gents are choosing classic jocks or wicked thongs, basic men's t-shirts and vests or wild transparent outfits, the secret of a man's sale shopping are kept under wraps with plain parcels. And as Deadgoodundies.com delivers worldwide to more than 80 countries, this sale has special international appeal…

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  • Monday, 20 January 2020 14:03:53



    Why buy Impetus men's underwear? Because Thinking Man's underpants come from Portugal. Every design in the Impetus collection has something extra within its design.

    Some are antibacterial, anti-odour, cooling, warming, temperature balancing, fast dry, sustainable – and one line is helping re-use plastic debris from the ocean. These male boxer briefs, briefs, maxi trunks and longer leg shorts provide a gent with a more comfortable personal environment every moment of his day, whether he's relaxing, in an important meeting, running, climbing a steep hill or flying across time zones. There are even undies using yarn originally created for space travel.

    Impetus men's underwear made a welcome return to DGU in 2019, largely because nobody had ever forgotten the brand's famous Cotton Seamless briefs and boxers. Others have followed with totally seam free male underwear, but the original Impetus ultra smooth underpants, now back on sale at Deadgoodundies in black, white, grey or blue, has never been matched. As the name suggests, there are no seams, no internal labels, just a cleverly created masculine hug.

    Since the Portuguese designer collection's first incarnation on our website it has continued to develop more carefully thought-out male underwear, each line with a clear purpose in mind, without shouting about it.

    Impetus has thermals for cold weather, underwear for active men, compression shorts for sport or long journeys, and of course exquisite quality cotton briefs and boxers for men who like a bit of luxury without a premium price tag.

    Impetus Sport features a longer leg Long Boxer, maxi trunk Sport Boxer and midi Sport Brief shapes in classic black, bright blue or bright red. Breathable and wicking, this male underwear is also antibacterial.

    Impetus Innovation underwear for men uses a fabric with Outlast micro capsules developed by NASA in a boxer or brief. In black or white, this mini slip and men's short provide ultimate temperature balance as well as moisture management.

    Or you could go a step further and wear a Renergize Long Boxer – compression shorts with an extra long leg that smooth while reducing the risk of blood clots and injury during exercise.

    For long days sitting or travelling Impetus Travel Premium is the answer in a totally smooth boxer or brief made from breathable Lyocell. This Tencel yarn, made from trees, keeps skin dry and a chap's genitals super comfortable. The alternative is the über fine Impetus Voyager Boxer Brief with the longer midcut leg. Antibacterial, anti-odour and wonderfully soft, this men's underwear short has special credentials – the yarn is made from plastics recycled from the ocean, and the resulting fabric takes 40% less time to dry that an equivalent male trunk in cotton. Very handy for travels or men with a tight timetable.

    And for every day there's a good choice in Impetus Cotton Stretch undies which come in various guises, some with a deep fashion waistband, others with low key branding, in single pairs, double and triple packs of briefs and boxers. As the name suggests these are classic stretch cotton underpants for men, but because they're made in Portugal, these are far from basic pants.

    Why would a man choose Impetus men's underwear for himself? Most definitely the quality, but also the brand's dedication to solving male problems when it comes to getting too sweaty, sticky or snug. Finding the right male solution on Deadgoodundies.com requires careful reading of each brief or boxer's talents on our bespoke product description, which highlights essential design details, fabric content and measurements – more than just the size guide.

    To add to the core Impetus offer, Deadgoodundies.com has added a capsule collection of spring fashion ranges in great colours and prints, in silky microfibre, cotton and modal, including male maxi boxer shorts, mini briefs and chic tanga thongs for men. Look out for painted, floral and graphic prints alongside on trend solid colours like Chinese red and blue, all with the neat signature waistband which hints at the brand name with one capital letter - I for Impetus.

    They really do think of everything.

    Designed for action - and comfort – Impetus sports underwear for men comes in two varieties, one (pictured) is the temperature regulating Impetus Sport Boxer 2051B87 in bright blue or black in this maxi short shape at £18.50 or a Long Boxer at £21.00. The other designs are available in black or ladybird red in fabulous AirFlow fabric that provides superb support and breathability.

    Impetus Cotton Stretch men's underwear also provides different looks based on the same theme – brilliant comfort, shape and great washability. This low key Impetus Cotton Stretch 2 Pack Boxer (£27.00 for two pairs the same colour) can be put through a hot wash at 60 degrees. With cotton briefs and boxers from Impetus, you can decide whether you want to show off your favourite men's underwear choice on the waistband or keep it to yourself with subtle branding.

    Impetus go for the same attention to detail and maximum comfort in their fashion ranges too. The Impetus H52 Hyper Trunk (£22.00) is a low rise boxer brief short in silky microfibre in a pattern of spotty and plain wavy stripes. This close fitting, tagless male trunk has a two-tone waistband finished with the capital I brand signature.

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