dave.gayson@m3.agency
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MEN'S BASE LAYER OR THERMAL UNDIES?
Every man needs long underwear in his wardrobe – so he's ready for anything at work or play. DGU has the answer to keeping warm AND looking cool.Think of them as base layers or long johns and long-sleeved t-shirts, these warming men's underwear designs can be useful for everyone from sportsmen to desk-bound office staff. […] -
THE LEGEND - JOCKEY Y-FRONTS
In the world of men’s underwear there is one design that has stood the test of time for nearly 85 years. Y-Fronts have outlasted fashion fads, outsold mimics and outlived critics. Not that there have been many. Jockey’s Y-Fronts hit the ground running, selling 30,000 pairs of male briefs in 90 days when they were […]
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THAT THONG THING - FOR MEN
Thongs for men. Male string underwear. T-strings, g-strings, cheese wire… whatever you call them, they’re for male strippers and swingers, right? No single design in men’s underwear (if you discount the ‘Borat’ one piece that surrounds neck and scrotum in a single strip of fine fabric…) attracts so much derision. But when summer comes, some […]
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SPOTLIGHT: MANSTORE GALLERY
In the first DGU Spotlight on a famous men’s underwear brand, Deadgoodundies takes a closer look at Manstore. Fashion meets fetish in a collection that’s never shy about being wicked. Sexy men’s underwear comes in all shapes and sizes, finishes and feels, but German brand Manstore goes a step further… Manstore is the cheeky brother […]
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TIGHTY WHITIES - FRIEND OR FOE?
Whoever thought of calling men’s underwear tighty whities? Those two words provoke more extreme responses than Marmite – in that people just love or hate it. With whitey tighties (just as scary in reverse) there’s mostly nervous laughter or flat-out denial. White briefs, me? NO SIR! It takes a brave man to admit he loves […]