dave.gayson@m3.agency

There are brands that sell underwear—and then there’s Andrew Christian, a name that defined an era.Now the legendary designer is to retire, and his eponymous men’s underwear brand will close permanently. For over two decades Andrew Christian wasn’t just a label, his work changed the way the world sees men’s underwear – and those of […]

Let’s talk underwear If your underwear drawer could use a little shake-up, the new HOM FUNKY Summer 2025 capsule collection has landed just in time. Forget plain men’s briefs and trunks, this season it’s all about going bright, bold and barely there.Crafted from high quality silky microfibre, these vibrant, limited edition undies from French brand […]

Introducing WOH: Men’s underwear without limits If you’ve been waiting for a men’s underwear brand that truly dares to be different, WOH has arrived — and it’s about to take your underwear drawer by storm. Freshly launched in 2025 and now available at Deadgoodundies.com, WOH is the rebellious new label from iconic French brand HOM, […]

When it comes to premium men’s underwear, few names stand out like HOM, and even fewer styles have achieved legendary status quite like the HOM HO1. Since its revolutionary debut in 1997, the HO1 has redefined what men can expect in comfort, functionality, and elegant design. Loved by thousands around the world and recognized for […]

Ergowear’s fabulous MAX men’s enhancing underwear goes up a notch with three hunky new MAX SE Camo designs on Deadgoodundies. In multicoloured camouflage the Ergowear MAX SE Boxer, tanga style Bikini Brief and G-String debut with ultra uplifting pouches, deep signature elastics and a silky breathable fabric. The SE stands for Special Edition and Ergowear […]