We know what men want. Men's underwear specialists Deadgoodundies.com are ready with a great Black Friday offer. DGU's Black Friday sale is a treat for gents who want to stock up on male boxers, briefs, t-shirts, thongs, strings, long johns and lounge wear. The special discount deal is simple on the UK website – 20% off all full priced products.

Whether you're looking for masculine maxi trunks, sexy underwear for men, sporty shorts, multipacks or matching tops and bottoms, Deadgoodundies is the place for gents to shop. DGU's pants master Adam Davies comments: "When it comes to men's underwear Black Friday is a red letter day - an excuse to buy more of the undies you already love or experiment with new styles or colours. Our Black Friday sale is short and sweet. As always we ship to more than 80 countries around the world in plain parcels, so customers can keep their choices private."


Unlike high street retailers – and many other online stores that sell men's underwear and male swimwear – Deadgoodundies has a huge breadth of choice across more than 20 brands. These international menswear collections cater for buyers who want traditional Jockey Y-fronts or Sloggi underpants to the latest high fashion lines from the likes of Olaf Benz, Manstore and Modus Vivendi. DGU has 14 core brands and stocks products like male swimwear and men's thermals all year round. There are 100s of repeatable favourites, topped up every week with fresh new seasonal ranges and colours.

Customers can shop on Black Friday weekend or any time of year by brand, size, colour, style and fabric. And DGU has targeted sections for gents who want to refine their search to, say, cotton underwear, or sexy underwear for men. Be first to know what's new and restocked - sign up to the DGU newsletter.


HOM's patented horizontal pouch opening on their HO1 styles provides an ambidextrous solution to the question of easy access in men's underwear boxer briefs. Always a best seller on DGU, the original HOM HO1 Boxer Brief (£26.00) comes in classic black, white, grey or navy all year, topped up with delightful seasonal colours. This brilliant male maxi trunk short is a best buy for Black Friday. And of course the HO1 solution is also used on briefs and longer boxer brief shorts from HOM.

MODUS VIVENDI men's underwear briefs are a treat for gents who like more than a touch of luxury. The Modus Vivendi Meander Brief is a mini slip that changes character with each colour option – bright royal blue, white, grey marl and chic aqua. Each has the European brand's signature Greek Key waistband. Go on, spoil yourself gents.