We just made shopping easier! Buying men's underwear got a whole lot simpler on Deadgoodundies.com this week.

New sections focus on top product categories, so customers can click straight through to see their favourites.

There's COTTON underwear for men, SPORTS undies featuring technical and special fabrics, THERMAL male tops and bottoms base layers for winter, MULTIPACK covering 2-pack and 3-pack offers, and MEN'S SEXY UNDERWEAR. So whether you're a classic cotton kind of guy or searching for the naughtiest thong listed on DGU, your search can be so much faster.

This move sharpens the focus on the huge breadth of choice on Deadgoodundies.com, one of the UK's most successful specialist men's underwear and swimwear retailers. As partner Adam Davies agrees: "This also allows customers who know exactly what they want to see tailored selections without any distractions."

He goes on to explain what each category type covers:

COTTON encompasses all products made using 100% pure cotton or 95% or more cotton with elastane for stretch.

SPORTS underwear designs use intelligent yarns that help with temperature and moisture control, provide support where it's needed and the level of coverage you want. This section will also include fast dry, antibacterial and anti-odour products and the sportiest styling in fashion lines.

THERMAL or WINTER underwear for men of course includes long johns and male leggings, long sleeve and short sleeved tops, fabrics with special warming properties, and anything cosy for colder months. Great base layers for sport, skiing, working or walking in the great outdoors.

MULTIPACK does what the name suggests and presents male boxers, briefs and t-shirts that come in twin and triple packs, making shopping easier.

And of course SEXY is subjective, but DGU has gathered together a selection of designs that are transparent or semi see through, lace, mesh, minimal, with zips or stripper clips, thongs, strings, briefs, bodies and even boxers with an overtly sensual feel or risqué appeal.

Adam concludes: "Of course DGU still offers ways for customers to search our full selection, which is updated almost daily, by brand, style, size, colour, fabric type and price range, so it's easy to find just what you're looking for. Whatever a man's underwear desire or dilemma we have the right choice or solution."


HOM's Premium Cotton Comfort Boxer Brief, £26.00 in black or white, is a luxury in 100% mercerised cotton. The best choice for gentlemen who want pure, breathable men's underwear.

The IMPETUS Sport Boxer 1201G46 at £19.50 in black or red is high performance, fast dry underwear for men who want temperature, moisture, bacteria and odour control. From a selection of styles including mid-thigh and longer shorts as well as maxi underpants.

SLOGGI's Basic Midi Brief Twin Pack £25.00 in black or white offers a modern classic – a deep sided male slip that men love to wear every day.

The JOCKEY Merino Long John £50.00 in special fine wool is a luxury base layer for winter. The yarn has been created with a synthetic core to be fast dry and odour free. Also available as an over knee version for gents who don't want male leggings all the way to their ankle.

A constant best-seller, MANSTORE's M101 Tower String costs £25.00 in black or white all year round, with limited edition seasonal colours added in spring and autumn. This is the go-to brand for male thongs because Manstore has developed different designs that provide specific levels of shaping and lift.