Have a notebook ready gents.

Esquire, the men’s fashion bible, is always good for advice, this week about the unshakeable rules for male dressing that should NEVER be broken.

Why the notebook and pen? You’ll need it to remember all the Button Rules for sure.


We’d also add a sub-rule of our own. Novelty socks are a no-no. Ditto daft male underwear.

Men’s boxers and briefs can have a sense of humour, a hint of fun… but it’s a step too far for them to be laughable.