Orange is not only a fruit… It's one of the hottest tips for men's fashion this season.

Yup. Orange. Satsuma. Think Smarties (the only one with flavoured chocolate inside, don't you know?), Tango, carrots… and underpants.

High fashion underwear for men has always favoured orange – the rest of the wardrobe is just catching up.

For autumn Deadgoodundies has several yummy designs, mostly in the brightest, most cheerful version of the colour with a few subtler options on offer too.

Briefs and boxer briefs in orange really are something else.

Still not sure? Check out the impact in this story from the Independent newspaper:

If you're not going the full Tango, try a slice of orange underneath…