ALERT: MEN IN PANTS!
Seven famous blokes have bared nearly all for a body confidence campaign in the UK. Robbie Savage, David Ginola, Bruno Tonioli, Dr Ranj, Robert Rinder, Shayne Ward and Frank Bruno stripped off for ITV's Body Stories for the shoot by celebrated photographer Rankin (who's also taken portraits of The Queen).
They're highlighting the results of a survey which revealed 73% of men never talk about how they feel about their bodies and half worry about their weight.
Well done to all the celebs for this photoshoot. We're not going to call them 'brave' for stripping to their undercrackers, but they get lots of brownie points for being prepared to go public.
Body confidence is very complex, but DGU believes wearing the right shape and size men's underwear can provide a boost. New underpants anyone?