Now here’s a men’s fashion trend to challenge perceptions. Pink is IN. Not rich crimson, or brightest fuchsia… cute, pale, baby candy pink!

If going the whole hog and wearing pastel jeans or jacket is too much for your sensitivities, dip your pinky in the look with some nice pink underpants.

We guarantee a reaction from your nearest and dearest - almost certainly (well almost) positive.

HOM Pink long boxers