The heatwave that's hit the UK has men re-thinking their fear of string underwear and beach thongs.
Sales of minimalist men's undies has rocketed alongside temperatures around the country.

Deadgoodundies is ready to ship micro underwear and swimwear for men today – strings, thongs, teeny slips, airy mesh underpants, tan-perfecting swim briefs and clever fabrics that help minimise odour and bacteria when the going gets hot.


men's thongs are great in a heatwave