It’s a fashion microtrend. Colourful, eye-catching, look-at-me socks for men, preferably with rolled-up jeans or trousers to show them off.

A bit of fun, a great way to add real colour to an outfit, but not the easiest to carry off unless you get the look right top to toe.

https://www.theguardian.com/fashion/2017/jun/16/mens-fashion-microtrend-statement-socks

Check out Deadgoodundies sock collection here

men's socks