Unlike the UK market, where it's difficult to disentangle men's underwear sales statistics from women's lingerie (and underpants tend to be lumped in with sock sales), the Americans have a much clearer picture of this rapidly developing market.

One of the latest reviews looking ahead from 2016 notes online stores (like Deadgoodundies.com of course) accounting for an increasing share of undies sales. And - even more interesting - in the next few years American men aged 65+ will be spending most on their boxers and briefs.

DGU has many long standing and loyal customers in the States, where many of our brands are not available.