We all know the essential role played by Jockstraps in sport - they even gave their name to the athletic young men of America, the ‘Jocks’ - but they’ve also taken a stride forward into fashion. Deadgoodundies can, as usual, be relied upon to bring you the best of both worlds. Utterly practical jockstraps designed for maximum comfort and support for sports bods, plus the very latest, best and, to be honest, most beautiful fashion jocks.
The history of the jockstrap starts with loincloths, redesigned into close fitting and enhancing codpieces, then later a development of men’s ‘modesty girdles’ (worn to disguise their crown jewels under wet swimsuits).
The word jockstrap comes from Bicycle Jockey, the nickname given to late 19th century cyclists, who needed something to keep them contained, comfortable and unchafed… Now you know.