The shape of things to come! These anatomically, ergonomically and so very cleverly designed collections create a whole new personal experience in men’s underwear… Women have known for years the comfort and beneficial effects of the ‘lift and separate’ principle for their most becoming assets. Now guys can enjoy the same feeling of uplifting support and freedom, equal enhancement, a new level of comfort and - a little different for chaps - much appreciated temperature control. Great pants for sport, an addictive fit and, we hear, raising the crown jewels is useful for gents wishing to ensure maximum fertility, too.