Joe Snyder

The Joe Snyder legacy dates all the way back to Mexico 1958 when José ‘Joe’ Snyder’s father established his men’s underwear business where Mr Snyder later began to work. After his father’s death, Joe decided to address the lack of supportive and sensual men’s underwear available on the market by manufacturing and selling his own styles. Despite facing opposition from wholesalers who deemed Joe’s designs ‘too cheeky’ and growing competition in the market, he didn’t give up and in 1991 the new Joe Snyder brand was launched. Since then top quality manufacturing, deliciously daring designs and fantastic fabrics have won this collection fans the world over. From family run business to international phenomenon... we have a feeling this collection is going to be a DGU hit!