Bjorn Borg

We just couldn't resist! Bjorn Borg hits DGU and fits perfectly with our eclectic mix of the world's best undies. And of course the brand got top marks from Adam when he starred on the UK's This Morning TV show after Jeremy Paxman complained about the state of the nation's pants.
Bjorn Borg men's underwear combines fashionable colours and fun fabrics with the high quality and creative design that has helped this Swedish brand become a hot favourite all over the world. No surprise really from a name associated with such great sporting heritage. Keep an eye out for more new styles coming soon.