JBS men's underwear and socks

Millions of Danes can’t be wrong. JBS has been Denmark’s best selling men’s underwear brand for decades. It all started in the 1940s when Jens Bjerg Sørensen established a career manufacturing underwear and nightwear. Although it remained a small company, during the Fifties and Sixties JBS began to take on the major manufacturers by providing stores with a much sought after personal service. Thanks to clever publicity, designer collaborations and an innovative unisex range, JBS became a serious force to be reckoned with in the Danish underwear industry. Now under the management of Claus Bjerg Sørensen following the death of his father in 1987, JBS continues to produce menswear of superior quality, never compromising on fabrics, fit or manufacture while still focusing on the latest trends.