DeadGoodUndies.com is the first progeny of the hugely successful website www.justhom.com.
Founded in 2005, Justhom continues its dedication to designer underwear and swimwear from the French HOM brand for men. Launched by website and undies expert Adam Davies and fashion journalist Jane Garner, Justhom quickly gained a reputation not just for the biggest selection of HOMs on the planet - but also swift deliveries, excellent customer service and a willingness to make sure customers get the HOMs they want (even if that's from another website or shop).

Adam is the technical expert, having designed several etailing websites before the launch of Justhom.com. And what he doesn't know about thongs, strings, micros, minis, maxis, shorts, boxers, long johns and men's swimwear isn't really worth worrying about.
Jane has been involved with the fashion industry for more than 15 years, her roles including writing for trade and consumer magazines about the latest news and developments in men's and women's underwear.

Within the first year it became apparent to the Justhom partners that they could not contain their business to just one brand and DeadGoodUndies was conceived. The new website www.deadgoodundies.com stocks HOM along with a number of carefully selected men's underwear and swimwear brands, creating a whole new vista of choice, backed up by the same dedicated, personal and professional service.

New brands lined up on www.deadgoodundies.com include Impetus, Strellson, Sloggi for Men, Bruno Banani, 2Xist, Mey, James Winston and Budgy Smuggler. DGU has sourced the best fashion, luxury and everyday designs from these brands from across Europe, the UK and Australia. In some cases DGU is the only UK outlet or the only UK website carrying the brand or certain styles and colours from these top collections.

DGU's eyes are peeled for more interesting brands to be introduced to the selection - so if you own or know a brand that would fit into the DGU portfolio please email adam@deadgoodundies.com.

Better still, Jane and Adam are exploring opportunities for exclusive products, kicked off by Justhom's bespoke Plume Original g-string twinpacks in two black or two white options, launched last autumn.